LIMASSOL, Cyprus, Oct. 1, 2024
/PRNewswire/ -- Exness, a global leader in multi-asset brokerage,
showcased its role as LALIGA's Official Regional Partner in
Latin America with a spectacular
event this weekend. The celebration drew hundreds of enthusiastic
football and trading fans, highlighting the powerful fusion of
sports and finance.
This landmark gathering underlined Exness's commitment to
engaging with Latin American audiences through the universal
language of football.
The event, hosted by television personality, actress, and sports
presenter Andrea Sola, was a feast
for anyone with a passion for football, with high-caliber
attendance in the form of The Beast Maxi Rodríguez, who
played for top-flight clubs like Atlético Madrid, Liverpool and Espanyol in his heyday,
not to mention being capped 57 times for his home country
Argentina, scoring 16 goals in the
process.
Exness was represented by its Chief Marketing Officer,
Alfonso Cardalda, whose speech on
his passion for LALIGA football, its importance in Latin America and his desire for the two
organizations to share their common values was well received by
attendees from across Latin
America, as well as local influencers like Nicolas Palacios, Wayo Castellanos and
Patricio Madrazo. Javier
Gurrea-Nozaleda, Partnership and Licensing Director for LALIGA,
echoed the warm sentiments, and expressed his wishes for a long and
fruitful partnership.
In his opening speech, Alfonso
Cardalda, addressed attendees, expressing, "This event
solidified a very meaningful partnership between Exness and LALIGA,
and acted as a significant milestone in bringing together those who
trade with passion. We're thankful for the outstanding attendance
and enthusiasm from key figures of our growing LatAm community, and
look forward to our second season of partnership with LALIGA."
On his side, Javier Gurrea-Nozaled emphasized, "This alliance
represents the achievement of one of LALIGA's main objectives in
the region, to partner with companies with great potential and
recognition to create synergies together. With Exness we will have
activities so that all LALIGA fans in Latin America can experience the best of our
competition and bring them closer to the passion of LALIGA."
Following a press conference with media from right across
Latin America, the attendees had
the opportunity for networking and autograph sessions, as well as
fun football themed activities. The highlight of the day was a
large-screen live viewing of ELDERBI, the fiercely contested match
between the top teams of Madrid –
Atlético and Real, with Andrea and Maxi giving their expert take on
the match's highlights at half-time.
The association with LALIGA and its massive influence elevates
Exness's brand awareness and perception, as they further their
strategic expansion in the region. As Official Regional Partner,
Exness will integrate even more deeply into the local community and
drive strong brand associations. Traders in the region can expect
Exness to create many exciting experiences with LALIGA teams and
current and former players.
About Exness
Exness uses a unique combination of technology and ethics to
create a favorable market for traders and raise the industry
benchmark. Its ethos and vision revolve around offering its clients
a frictionless trading experience by bringing to life the financial
markets in the way they should be experienced.
About LALIGA
LALIGA is the world's largest football ecosystem. It is a
private sports association made up of the 20 SADs and clubs of
LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION, and is
responsible for organizing professional football competitions in
Spain. LALIGA has more than 200
million followers worldwide through social media, on 16 platforms
and in 20 different languages. Headquartered in Madrid (Spain), it has the most extensive
international network of any sports property and is present in 41
countries through 11 offices and 44 delegates. The organization
carries out its social work through its FOUNDATION and was the
first professional football league in the world to create a league
for footballers with intellectual disabilities: LALIGA Genuine.
Disclaimer: Regional restrictions apply. Exness does not
provide services to residents of several jurisdictions.
Photo: https://mma.prnewswire.com/media/2520434/Exness.jpg
Logo:
https://mma.prnewswire.com/media/2474457/4842110/Exness_Logo.jpg
Contact:
Constantina Georgiadou
constantina.georgiadou@exness.com
+35725030959
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SOURCE Exness