LONDON, June 26, 2017 /PRNewswire/ --
- Industry leaders in mobile crowdsourcing
form partnership to offer an
unprecedented level of coverage to customers across
Europe and USA
- Partnership makes available a combined crowd
of 850,000 on-demand mobile
crowdsourcing workers, that deliver
exceptionally granular levels of
in-store and street level data, at incredible speed
to brands and retailers
- BeMyEye simultaneously announces launch
into five new European countries; Ireland, Portugal, Sweden, Poland and Czech
Republic
BeMyEye, Europe's leading
mobile crowdsourcing business, and Quri, USA's leading mobile crowdsourcing business,
today announced a landmark strategic partnership deal designed to
seamlessly connect their multinational blue chip customers with a
combined crowd of 850,000 global on-demand workers across
Europe and USA. BeMyEye also announced today that it has
opened five new European markets, offering brands and retailers
with a service that now includes 15 European countries.
The partnership will offer multinational FMCG, CPG, consumer
brands, market research agencies and retailers the ability to run
comparable trans-Atlantic crowdsourcing campaigns. The consolidated
offering will display results in a centralised platform, providing
like-for-like comparisons of in-store and street level data across
the two continents. BeMyEye and Quri will now be the exclusive
suppliers of mobile crowdsourced data for their respective customer
base, in their respective territories.
Luca Pagano, CEO BeMyEye,
comments, "Today the two industry leaders for mobile crowdsourcing
in their respective markets have come together to offer our
customers a much-needed consolidated offering for the collection of
in-store and street level data." Pagano continued, "The partnership
was an obvious fit of shared values: the high-quality level of data
we deliver to our business customers, and our shared vision for
improving the lives of unskilled workers by maximising their
earning potential and minimising their worked hours."
Pagano concluded, "The partnership comes at the start of a
period of rapid internationalisation for BeMyEye as we look to open
more European markets by the end of 2017. Having as a partner the
leading US mobile crowdsourcing company is a truly valuable
prospect to offer our customers."
Justin Behar, CEO &
Co-founder, Quri comments, "We work with many multinational
clients, so we are excited about this partnership and the potential
it provides to serve our clients abroad".
About BeMyEye
Founded in 2011 by Italian entrepreneur and innovator,
Gian Luca Petrelli, BeMyEye is
Europe's largest and most
effective mobile crowdsourcing DaaS (Data as a Service) solution
for actionable in-store retail and street level data, with more
than 400,000 Eyes subscribing to tasks set by leading companies
including Mattel, Coca Cola, P&G, Nestle, Samsung, Heineken,
Lavazza and Universal.
BeMyEye leverage the power of our crowd to deliver real-time
business insights of unparalleled accuracy to brands and retailers
of all shapes and sizes whilst ensuring that our 'Eyes' have the
potential to earn money in a way that fits in with their
lifestyle. BeMyEye connects the Eyes with businesses looking for
location-specific information, such as checking joint business plan
compliance (such as in-store promotions, product launches and
merchandising compliance), identifying numerical distribution or
optimising the routines of in-house or agency-based
field force teams. The crowdsourced insights uncover
reliable, real world insights, from any location, at scale. This
method empowers businesses to "see" thousands of locations within
moments, giving them the intelligence to identify new revenue
streams, uphold brand integrity, track joint business plans and
make savings quickly.​
BeMyEye operates in UK, Italy,
France, Spain, Germany, Sweden, Czech
Republic, Poland Portugal, Ireland, Switzerland, Austria and Benelux. The company is
headquartered in the UK with offices in Italy, France
and Spain, and is a VC-backed company with investment from
Europe's leading venture
capitalists, Nauta Capital, p101 and 360 Capital Partners. Visit
http://www.bemyeye.com/
About Quri
Quri is the leader in Performance Driven Merchandising™,
transforming the in-store experience by providing continuous,
real-time, store-level visibility into merchandising conditions
across all major channels and retailers in the US market.
KraftHeinz, Nest, Red Bull and
Johnson & Johnson plus 100+ other global companies rely on Quri
to help optimize the $4 trillion
dollars spent annually on retail go-to-market and in-store
merchandising. Quri is powered by proprietary data quantifying the
shopper view in-store and collected by an on-demand retail
workforce. For more information on Quri or Performance Driven
Merchandising™, visit http://quri.com/.
For more information please contact:
David Miller
david.miller@bemyeye.com
SOURCE BeMyEye