SMITHS FALLS, ON, Sept. 18, 2017 /CNW/ - Canopy Growth
Corporation (TSX: WEED) ("Canopy Growth" or the "Company") is proud
to introduce Spectrum Cannabis to the Canadian medical
cannabis market.
The new Canadian brand identity, already launched in several
jurisdictions around the world, is a progression of the Mettrum
Spectrum and is inspired by the industry-first strain
classification system which simplifies the dialogue around strength
and dosage by categorizing medical cannabis according to THC and
CBD levels, using a straightforward colour-coded guide. In place
since 2014 under the Mettrum brand, the Spectrum has been well
received by the medical community and equally adopted by customers
who regularly shop by Spectrum. The rebranding of Mettrum
Health to Spectrum Cannabis in Canada is the natural progression of this
methodology and will ensure a consistent and recognizable global
brand across all federally legal jurisdictions where Canopy Growth
operates.
This follows the launch of Spektrum Cannabis GmbH in
Germany and Spectrum Chile
SpA, geographies where physician education and customer
education on medical cannabis are only just beginning, as they did
in Canada in 2014.
"Our mission at Canopy Growth has always been to simplify
the conversation around medical cannabis, and with the Spectrum we
have done just that," said Mark
Zekulin, President of Canopy Growth Corporation. "We're also
reinforcing the global nature of our operations by bringing the
international-facing medical brand back home to Canada."
This transition is aligned with the direction and vision of the
medical brand, which is dedicated to educating healthcare
practitioners, and simplifying the dialogue around medical
cannabis. Current customers should expect to see the name change
reflected in the packaging of their products in the coming weeks.
Beyond that, the formerly Mettrum product itself as well as the
price, size and varieties will continue to be up to the world-class
quality standards customers expect from all Canopy Growth
companies.
Moving forward, Spectrum Cannabis will continue to make
product selection easier for the medical community and their
patients. As part of the Canopy Growth family of companies,
Spectrum Cannabis is committed to providing consistent
medical options guided by quality research, education, and
innovation.
Learn more at www.tweedmainstreet.com/pages/spectrum
Here's to Future Growth.
About Canopy Growth Corporation
Canopy Growth is a world-leading diversified cannabis company,
offering distinct brands and curated cannabis varieties in dried,
oil and capsule forms. Through its wholly‑owned subsidiaries,
Canopy Growth operates numerous state-of-the-art production
facilities with over half a million square feet of GMP-certified
indoor and greenhouse production capacity, all to an unparalleled
level of quality assurance procedures and testing. Canopy
Growth has established partnerships with leading sector names
in Canada and abroad, with interests and operations
spanning four continents. The Company is proudly dedicated to
educating healthcare practitioners, providing consistent access to
high quality cannabis products, conducting robust clinical
research, and furthering the public's understanding of cannabis.
For more information visit www.canopygrowth.com.
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SOURCE Canopy Growth Corporation