IZEA Unveils IZZY: Revolutionary AI Assistant for Influencer Marketing
June 17 2024 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, today
announced the launch of IZZY, an advanced AI assistant with
capabilities fine-tuned for influencer marketing professionals.
Combining the power of IZEA's BrandGraph and IZEA Flow with a large
language model (LLM), IZZY offers a wide array of AI capabilities
designed to enhance and streamline influencer marketing efforts.
“IZZY and IZEA’s other generative AI tools foreshadow a dramatic
shift in the influencer marketing industry,” commented Scott
Guthrie, Director General of Influencer Marketing Trade Body.
“There will be profound impacts on how marketers develop
strategies, discover creators, produce content, and analyze
outcomes. AI, in concert with human contextual intelligence and
critical thinking, will enable influencer marketing professionals
to accomplish more, faster, and with better results. The real-world
application of AI in our space is no longer nebulous, and IZZY
demonstrates that it is here today.”
IZEA CEO Ted Murphy officially unveiled IZZY at the company’s
second annual AI Days event during the Cannes Lions International
Festival of Creativity. Marketers and creators aboard a chartered
yacht on the waters of the French Riviera viewed a live
demonstration of IZZY's remarkable capabilities.
IZZY: Influencer Marketing IntelligenceIZZY
harnesses the depth and breadth of IZEA's data to provide a
comprehensive AI Assistant for influencer marketing professionals.
IZZY provides an interactive experience that replaces traditional
discovery tools, allowing the user to ask questions and gain
insights in a way that was previously unimaginable. IZZY provides
comprehensive influencer profiles, detailed audience analytics, and
the ability to compare and contrast influencers — all tuned to the
specific needs of the end user. IZZY can create briefs, suggest
approaches to content, and make strategic recommendations based on
historical influencer performance.
Ask IZZYIZZY revolutionizes the role of
influencer marketing professionals by equipping them with
superhuman capabilities. It processes vast amounts of data that no
single individual could manage, transforming complex information
into actionable insights. Designed to tackle industry-specific
challenges, IZZY leverages a powerful LLM to provide broader
knowledge and deeper context. Marketers gain unparalleled support,
enabling them to focus on creative and strategic decisions with the
confidence that they have access to a vast data set to help guide
them. IZZY is a force multiplier for every member of an influencer
marketing team.
Intelligent Predictions with Transparent
RationaleMarketing professionals understand the challenges
related to making predictions for any campaign. IZZY is designed to
provide not just predictions but also the confidence and rationale
behind these predictions, which is crucial for informed
decision-making. It offers detailed context about an influencer,
their audience, and their content, ensuring marketers understand
the "why" behind every suggestion.
By presenting the confidence levels and rationale for its
insights, IZZY empowers marketers with transparency and trust in
its recommendations. This clarity is vital in a fast-paced industry
where strategic decisions can significantly impact campaign
success. Understanding the context and confidence behind
predictions allows marketers to craft more effective strategies,
engage more authentically with audiences, and ultimately drive
better results.
“When industry vets witness IZZY in action, they are visibly
astonished,” said Ted Murphy. “It is the result of nearly two
decades of data gathering, insights and enrichments. We knew that
this day would come, and it is only going to get better from
here.”
“IZZY leverages our extensive dataset to unveil insights that
were once beyond reach, revolutionizing the way marketers will
navigate the influencer marketing landscape,” continued Murphy.
“This level of access and insight was previously unimaginable, and
it empowers our users to make more informed decisions, create more
impactful campaigns, and ultimately achieve better results. IZZY is
not just a tool; it's a game-changer in the world of influencer
marketing.”
Exclusive Private Beta LaunchCurrently
available to select customers in a private beta, IZZY is set to
redefine the standards of efficiency and precision in the industry.
This beta phase will allow IZEA to gather valuable feedback and
fine-tune the AI assistant, ensuring it meets the high standards of
the influencer marketing community.
Marketers who are interested in learning more can request a demo
at izea.com/izzy.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Unveils IZZY: Revolutionary AI Assistant for Influencer
Marketing
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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