MIAMI, June 20,
2023 /PRNewswire/ -- Innovative Eyewear, Inc.
("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW),
the developer and retailer of smart eyewear under the Lucyd®,
Nautica® and Eddie Bauer® brands, is pleased to announce that
through an agreement with Authentic Brands Group (Authentic), a
global brand development, marketing and entertainment
platform, it has licensed the irreverent sports culture brand,
Reebok® for smart eyewear.
Reebok® has inspired, connected and created great products for
athletes and consumers across the world for generations. The brand
is deeply rooted in professional sports, sneaker culture and
performance apparel and will continue to deliver on its mission of
providing every consumer with the opportunity, products and
motivation to achieve and exceed their potential.
"We are pleased to partner with Lucyd to pioneer Reebok's
smart eyewear offering," said Steve Robaire, EVP – Reebok
International at Authentic. "Reebok is known for delivering
innovation across all of its product categories. Through Lucyd's
Bluetooth® technology, we reinforce the brand's standards in
this emerging category."
"Few names are as renowned as Reebok in the athletic
marketplace," says Harrison Gross,
CEO of Innovative Eyewear, Inc. "Our forthcoming Reebok smart
eyewear collection, powered by Lucyd®, will continue Reebok's
legacy of bold and beautiful craftsmanship coupled with innovation
and will align perfectly with today's active lifestyles. We believe
sport enthusiasts are seeking designer eyewear that both protects
their vision and allows them to remain connected to their digital
lives in an open-ear, handsfree format. There are four major
segments of the eyewear market: ready-to-wear sunglasses,
prescription eyeglasses, safety glasses and sport glasses and our
company aims to upgrade all of these categories with our
cutting-edge smart features. Our partnership with Authentic for
Reebok represents a significant step towards revolutionizing the
sport eyewear segment with the convenient access to info and audio
content and freedom from reliance on phone screens made possible by
our Bluetooth frame technologies."
The initial Reebok smart eyewear collection is expected to
launch early in 2024 with styles for men and women.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand
development, marketing and entertainment platform, which owns a
portfolio of more than 40 iconic and world-renowned Lifestyle,
Entertainment and Media brands. Headquartered in New York City, with offices around the world,
Authentic connects strong brands with best-in-class partners and a
global network of operators, distributors and retailers to build
long-term value in the marketplace. Its brands generate more than
$25 billion in global annual retail
sales and have an expansive retail footprint in 150 countries,
including 10,800-plus freestanding stores and shop-in-shops and
380,000 points of sale.
Authentic is committed to transforming brands by delivering
powerful storytelling, compelling content, innovative business
models and immersive experiences. It creates and activates original
marketing strategies to drive the success of its brands across all
consumer touchpoints, platforms and emerging media. Authentic's
brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad
Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil
Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®,
Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®,
Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®,
Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®,
Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®,
Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner
Marx®, Arrow® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and
Twitter.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a
rich and storied fitness heritage dating back to 1895. Founded on
athletic footwear that changed the direction of sport, Reebok
continues to introduce innovations that propel the industry
forward. Today, Reebok sits at the intersection of active,
lifestyle and sport, offering high quality and modern styles that
are adaptable for every occasion. The brand strives to deliver
every athlete, from professionals to enthusiasts, with the
opportunity, products and inspiration to reach their full
potential. Reebok currently operates in 80 countries with
approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest
news at News.Reebok.com. Discover Reebok
on Instagram, Twitter and Youtube.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer and retailer of cutting-edge
smart eyewear, under the Lucyd®, Nautica®
& Eddie Bauer®
brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow
users to stay safely and ergonomically connected to their digital
lives, and are offered in hundreds of frame and lens combinations
to meet the needs of the optical market. To learn more and explore
our continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements,
including those relating to the anticipated timing of launch of the
initial Reebok smart eyewear collection and other statements that
are predictive in nature. Forward-looking statements are based on
the Company's current expectations and assumptions. The Private
Securities Litigation Reform Act of 1995 provides a safe-harbor for
forward-looking statements. These statements may be identified by
the use of forward-looking expressions, including, but not limited
to, "anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding the expected launch date for the new Reebok
smart eyewear connection. The Company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future events or otherwise. Important factors
that could cause actual results to differ materially from those in
the forward-looking statements are set forth in the Company's
filings with the Securities and Exchange Commission, including its
Annual Report on Form 10-K filed on March
24, 2023, under the caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.