10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or
“10 Barrel”), a trailblazer in the craft brewing industry and
subsidiary of Tilray Brands, (“Tilray”) (NASDAQ: TLRY and TSX:
TLRY), is proud to announce a partnership with the
Natural
Selection Tour, the premier all-mountain snowboarding
competition founded by snowboarding legend Travis Rice. As the
Official Beer of the Natural Selection Tour,
Pub
Beer by 10 Barrel Brewing Co. is set to enhance the après
snowboarding experience for athletes and fans alike, embodying the
tour's spirit of adventure and innovation.
Coming from Bend, Oregon, 10 Barrel is known for its ethos of
“Drink Beer Outside,” and for innovating award-winning brews that
defy convention. Once a radical concept for the craft beer brand,
Pub Beer reinvented norms with an easy-drinking, economical lager
that quickly became a mainstay. Paired with 10 Barrel’s roots in
outdoor recreation, Pub Beer’s renegade approach mirrors both the
progressiveness of Natural Selection and its mission to inspire
people to get outside and forge a deeper connection with Mother
Nature.
The brainchild of snowboarding icon, Travis Rice, Natural
Selection Tour has risen to the pinnacle of snowboarding since its
first event in 2008, changing the way the world views competitive
riding. Its unprecedented contest format features the world’s most
daring freeride athletes taking on natural and naturally enhanced
obstacles in wildly dynamic terrain.
Among the riders, Pub Beer also backs veteran competitor, Ben
Ferguson, a man who’s led the charge in progressive snowboarding
for years. From athletes to media outlets, and now to its biggest
backcountry event, Pub Beer’s supportive role in the community has
become integral to the core culture of snowboarding.
"We're thrilled to introduce Pub Beer as the Official Après Beer
of Natural Selection Tour," said 10 Barrel Brewing Marketing
Director, Brian Hughes. "Our attitude at 10 Barrel is simple – Brew
Beer. Drink Beer. Have fun doing it. This collaboration with
Natural Selection Tour allows us to bring that vision to the world
of backcountry snowboarding, amplifying the après snowboarding
experience and celebrating the spirit of adventure."
As an optimistic renegade in the craft beer space, Pub Beer’s
trailblazing spirit compliments Natural Selection Tour, challenging
conventions and redefining expectations for an end-product in a
league of its own. By locking arms with the most progressive
competition in action sports, Pub Beer aims to help carry the torch
of competitive snowboarding and its community into the brightest
future possible.
For additional information about 10 Barrel Brewing Co. and to
explore their selection of craft beers, visit
https://www.10barrel.com/. Age 21+. Always enjoy responsibly.
About 10 Barrel Brewing
10 Barrel Brewing was born out of the adventurous spirit of
three friends who shared a love for beer and recreating outdoors.
Based in Bend, Oregon, 10 Barrel Brewing’s award-winning brew team
is known for innovating high-quality craft beers while staying true
to the brand’s original mission statement—"Drink Beer Outside." The
brewery embraces the “Optimistic Renegade” attitude, pushing
boundaries and challenging conventions in the craft beer space.
For further information about 10 Barrel Brewing Co. please visit
https://www.10barrel.com/ and follow @10barrelbrewing on
Instagram.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading
global cannabis lifestyle and consumer packaged goods company with
operations in Canada, the United
States, Europe, Australia, and Latin
America that is changing people's lives for the better – one
person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of well-being,
visit www.Tilray.com and follow @tilray on all social
platforms.
About Natural Selection Tour
The brainchild of professional snowboarder Travis Rice, the
Natural Selection Tour is a premier backcountry snowboarding
competition that showcases the world's top riders on the planet's
most thrilling natural and naturally enhanced terrain. With a
mission to inspire a deeper connection with Mother Nature, the 2024
Tour features three stages, including YETI Natural Selection DUELS,
YETI Natural Selection Selkirk Tangiers, and YETI Natural Selection
Revelstoke
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form
10-K (and other periodic reports filed with the SEC)
of Tilray made with the SEC and available on
EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events, or otherwise unless required by applicable securities
laws.
For further information:
10 Barrel Brewing Co. Media:
Mike Misselwitz, Mimichaelm@wh1969.com
Tilray Brands Media: Berrin Noorata, news@tilray.com
Tilray Brands Investors: Raphael Gross, (203) 682-8253,
Raphael.Gross@icrinc.com
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