DirectLink Expects To More Than Double Calix SmartBiz Subscribers in the First Quarter With Rapid Adoption Among Oregon-Based Small Businesses
January 25 2024 - 2:30PM
Business Wire
As a flexible and purpose-built managed Wi-Fi
solution that enables the success of small businesses, Calix
SmartBiz proves wildly popular in Oregon, putting DirectLink on
course to more than double their SmartBiz subscribers in the first
quarter
Calix, Inc. (NYSE: CALX) today announced that DirectLink, a
member-based cooperative in northwestern Oregon, expects to double
Calix SmartBiz™ business subscribers in the first quarter of
2024.
As a managed service fully integrated into the Calix broadband
platform, SmartBiz was simple for DirectLink to adopt and launch.
Knowing their small business owners needed a network management
solution that was purpose-built, easy to use, and flexible to serve
any need, DirectLink strategically streamlined their SmartBiz
deployment with a playbook and onboarding program. Fully supported
by resources from the Calix Smart Start for Managed Services
program, the cooperative is rapidly exceeding market share
projections and reinforcing their position as the preferred
broadband service provider (BSP) for small businesses in their
region.
Prior to the launch of SmartBiz, small businesses in Canby and
Mt. Angel, Oregon, had only residential managed Wi-Fi available to
support their business operations. With SmartBiz, DirectLink
transformed their business beyond just residential offerings.
Small businesses that partner with DirectLink now have
comprehensive, purpose-built solutions to support everything core
to their operational success, including high-speed internet access;
dedicated Wi-Fi channels for guests, staff, and point-of-service
devices; network security; and business productivity tools.
DirectLink took advantage of these capabilities on the Calix
platform to advance their business Wi-Fi package into a
customizable, versatile offering catering to any small
business.
By leveraging SmartBiz, DirectLink continues to achieve new
successes with their business subscribers. Their achievements
include:
- Meeting adoption expectations for SmartBiz in three weeks
and converting 64 percent more business subscribers than expected
over three months. DirectLink first deployed Calix GigaSpire®
BLAST systems for subscribers interested in a tailored business
solution. Because SmartBiz uses GigaSpire technology for service
delivery, this deliberate planning created a quick and seamless
implementation for early adopters without extra equipment. Existing
business subscribers have continued to adopt SmartBiz, and the
flexibility of the managed service is enabling the cooperative to
add more new subscribers from unexpected business categories.
- Securing 100 percent app adoption of SmartBiz
subscribers. DirectLink helped jumpstart SmartBiz adoption with
a complete onboarding program, including a consultation to
customize the application and training sessions to educate business
subscribers on every feature, like DirectLink’s OMNI Pro-branded
CommandWorx app. This mobile app allows business owners to manage
their network on the go, and the unprecedented adoption reflects
its incredible value.
- Increasing SmartBiz accessibility by adding to their
existing package. To accelerate adoption of SmartBiz, the
business productivity solution was added to DirectLink’s existing
business offering. This creates the ultimate small business package
to maximize productivity and drive customer engagement.
“What sets SmartBiz apart is its flexibility and seamless
integration into any small business,” said Derrick Mottern, chief
operating officer at DirectLink. “From insurance companies and law
offices to coffee shops and local farms, we are seeing a diverse
array of businesses now benefiting from productivity tools that
will save them time and money. Since the launch of SmartBiz in
October 2023, DirectLink is now on track to double our SmartBiz
subscribers in the first quarter of 2024. With Calix, DirectLink is
transforming our business model and our go-to-market strategy.
We’re excited by how seamless it was for us to make this enormous
impact on small businesses and our communities throughout
Oregon.”
"DirectLink is a great example of what broadband managed service
providers can achieve with the Calix platform," said Michael
Weening, president and chief executive officer at Calix. "We
designed SmartBiz to help BSPs like DirectLink easily adopt,
deploy, launch, and support this managed service to quickly enter
new markets while keeping their operational costs as low as
possible. The high demand for SmartBiz from DirectLink is very
impressive. They are showing how to help small businesses in their
area, giving them the right tools to run their business
effectively, while increasing revenue. DirectLink exemplifies how,
together, we can make a big difference for the small businesses
that are the core of local economies."
Download the How Broadband Service Providers Can Become the
Catalyst for Small Business Growth eBook to learn how broadband
providers can better serve small businesses in their
communities.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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Press Inquiries: Zach Burger 669-369-1991
zach.burger@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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