Everhome opens in dual-site property alongside
WoodSpring Suites to attract different guests
NORTH
BETHESDA, Md., March 7,
2024 /PRNewswire/ -- Choice Hotels International,
Inc. (NYSE: CHH) announced the opening of Everhome Suites in
Newnan, Georgia, marking the
midscale extended stay brand's debut on the East Coast. Everhome
Suites Newnan is located on a dual-site property alongside the
economy extended stay brand WoodSpring Suites, making it the first
side-by-side location for two of Choice Hotels' four extended stay
brands. Both hotels, owned by Turnstone Group, will serve the
Newnan market, including the City
of Hope Cancer Center, and are less than 40 miles from downtown
Atlanta. Everhome Suites has 66
properties in its pipeline, as of the end of Q4 2023.
"When Everhome first launched in January
2022, it was the first new midscale extended stay brand to
come onto the scene in nearly a decade. We purposefully designed
the brand with input from our biggest WoodSpring owners and
developers to drive high performance," said Matt McElhare, vice president for extended stay
brands at Choice Hotels. "Now, our developers are recognizing the
complementary opportunity, pairing Everhome and WoodSpring on a
shared site, which enables them to appeal to a wide range of
extended stay guests. Everhome Newnan is our first of six shared
site projects planned across the country."
The current demand for purpose-built extended stay products is
twice the supply, and the category continues to garner attention as
one of the hottest in the hospitality industry. With its
complementary dual-site strategy, Choice expects guest demand for
Everhome to come from a higher portion of discretionary leisure
travelers, traveling healthcare workers, hospital patients, and IT
and skilled workers who prefer higher-end amenities. For the
economy WoodSpring brand, Choice expects guest demand to continue
to come from blue-collar business travelers such as construction
crews and others.
"We decided to build an Everhome next to our WoodSpring based on
the latter's strong performance, way ahead of our initial
projections, and because there is a ton of demand in the
Newnan market," said Turnstone
Group CEO Chip Johnson. "We are
bullish in this environment based on the performance, the lean
operating model, the fantastic Choice Hotels team, and the extended
stay category's resiliency. We look forward to adding more of
Choice's extended stay brands to our portfolio."
Everhome Suites is attractive to guests with its spacious suites
with long-stay amenities featuring fully equipped kitchens,
spa-style bathrooms, and customizable spaces, including movable
workstations, full-size closets, and additional storage. Everhome
Suites properties have modern and sophisticated outdoor and public
spaces, 24/7 fitness centers with Peloton bikes, guest laundry
facilities, free Wi-Fi, and self-service marketplaces with a
variety of fresh and frozen meal and grocery options.
Situated at 67 Diplomat Parkway in Newnan, GA, the four-story, 115-room hotel
offers the comforts of home along with many other convenient
amenities, including:
- Fully equipped kitchen with full-sized refrigerator,
dishwasher, stovetop, microwave, flatware, cookware and plenty of
counter space
- Spa-style bathrooms with high-quality fixtures
- Large closets and additional open and closed storage
- Pet-friendly
- Free WiFi
- Contemporary multipurpose lobby and outdoor amenity areas
- 24/7 self-serve, tech-enabled Homebase Market with food,
beverages and groceries
- 24/7 fitness center with state-of-the-art cardio and
strength-training equipment
- 24/7 guest laundry facilities
Everhome Suites participates in Choice Privileges, the
award-winning rewards program where members earn points on eligible
charges during their stay which can be redeemed for reward nights
at more than 7,000 Choice-branded hotels across a diverse portfolio
of brands in 46 countries and territories. With the Choice
Privileges Mastercard, members can earn more points faster,
including on everyday purchases.
Choice Hotels, with a franchise-first focus and an
industry-leading retention rate, has been committed to providing
its hotel owners with the support they need to succeed since it
launched the country's first hotel chain in 1941. Today, Choice
offers franchisees a suite of cutting-edge cloud-based solutions,
including the choiceEDGE guest reservation platform and the
choiceADVANTAGE property management system to help franchisees
effectively manage room rates, distribution channels, and
inventory. Additionally, Choice University, the most widely awarded
learning program in the hospitality industry, delivers customized
and always evolving learning and development resources. From
pre-opening to grand opening and every day forward, Choice provides
hotel owners with best-in-class resources to help them maximize the
return on their investment.
For more information on Everhome Suites development
opportunities,
visit https://choicehotelsdevelopment.com/everhome-suites.
Everhome Suites®: Closer to
Home The Everhome Suites brand provides
a Closer to Home™ experience that enables guests to live
life on their terms during longer-term stays. The new construction
midscale hotels are designed to help extended stay guests maintain
routine on the road with spacious suites with long stay amenities
featuring fully equipped kitchens, spa-style bathrooms, and
customizable "me" spaces, including movable workstations, full-size
closets, and additional storage. Everhome Suites properties have
modern and sophisticated public spaces, 24/7 fitness centers with
Peloton bikes, guest laundry facilities, free Wi-Fi, and
self-service marketplaces with a variety of fresh and frozen meal
and grocery options. For more information,
visit www.choicehotels.com/everhome-suites.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of
the largest lodging franchisors in the world. The challenger in
upscale and a leader in midscale and extended stay, Choice® has
over 7,500 hotels, representing more than 630,000 rooms, in 46
countries and territories. A diverse portfolio of 22 brands that
range from full-service upper upscale properties to midscale,
extended stay and economy enables Choice® to meet
travelers' needs in more places and for more occasions while
driving more value for franchise owners and shareholders. The
award-winning Choice Privileges® rewards program and co-brand
credit card options provide members with a fast and easy way to
earn reward nights and personalized perks. For more information,
visit www.choicehotels.com.
Forward-Looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated hotel openings. Such
statements are subject to numerous risks and uncertainties,
including construction delays, availability and cost of financing
and the other "Risk Factors" described in our Annual Report on Form
10-K and our Quarterly Reports on Form 10-Q, any of which
could cause actual results to be materially different from our
expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 1 Choice Hotels Circle, Suite
400, Rockville, MD 20850,
email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights Reserved
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SOURCE Choice Hotels International, Inc.