The Empire State Building Rings in the Year of the Dragon with Exclusive Sunrise Experiences at the Observatory, in Partnership with Trip.com Group
January 23 2024 - 3:30PM
Business Wire
Climb high to the best views of New York City to celebrate the
Year of the Dragon. The Empire State Building (ESB) will celebrate
Lunar New Year 2024 with five Sunrise Experiences for a limited
number of guests, in partnership with global travel service
provider Trip.com Group. The Lunar New Year events – sold
exclusively on Trip.com and Ctrip – will be held at the Empire
State Building for five consecutive days from Feb. 9-13.
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The Empire State Building Rings in the
Year of the Dragon with Exclusive Sunrise Experiences at the
Observatory, in Partnership with Trip.com Group (Photo: Business
Wire)
“As tourist activity continues to trend upward, we are excited
to partner with Trip.com Group to welcome our Chinese visitors back
to the Empire State Building Observatory,” said Jean-Yves Ghazi,
president of the Empire State Building Observatory. “There is no
better way to celebrate tradition and ring in the Year of the
Dragon than with this unforgettable, limited Sunrise Experience in
the heart of New York City.”
Guests will enjoy complimentary hot beverages and pastries
freshly baked onsite from Starbucks Reserve as they experience the
sunrise over the city that never sleeps. After sunrise, visitors
will tour the Observatory Experience’s immersive exhibits which
chronicle the Empire State Building’s history from its innovative
construction to its current place in pop culture, and part with a
curated Spring Festival gift bag.
"It is a traditional custom to climb high in celebration of the
new year. Trip.com Group wishes global travelers a joyous start to
another fruitful year as we launch the sunrise experience with the
Empire State Building Observatory," said Chase Liu, general manager
of international business, tours and tickets overseas, Trip.com
Group.
The Empire State Building Observatory recently underwent a $165
million reimagination that included a dedicated visitors entrance,
an immersive museum with nine galleries, brand-new host uniforms,
and a redesigned 102nd Floor Observatory with floor-to-ceiling
windows.
Tickets to the exclusive event can be purchased on Trip.com or
Ctrip when you click “Starbucks Reserve Sunrise Experience.” More
information about the Empire State Building Observatory can be
found online.
About the Empire State Building The Empire State
Building, the “World's Most Famous Building," owned by Empire State
Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown
Manhattan from base to antenna. The $165 million reimagination of
the Empire State Building Observatory Experience creates an all-new
experience with a dedicated guest entrance, an interactive museum
with nine galleries, and a redesigned 102nd Floor Observatory with
floor-to-ceiling windows. The journey to the world-famous 86th
Floor Observatory, the only 360-degree, open-air observatory with
views of New York and beyond, orients visitors for their entire New
York City experience and covers everything from the building's
iconic history to its current place in pop culture. The Empire
State Building Observatory Experience welcomes millions of visitors
each year and was declared "America's Favorite Building" by the
American Institute of Architects, the world's most popular travel
destination by Uber, the #1 attraction in the US for the second
year in a row in Tripadvisor’s 2023 Travelers’ Choice Awards: Best
of the Best, and the #1 New York City attraction in Lonely Planet’s
Ultimate Travel List.
Since 2011, the building has been fully powered by renewable
wind electricity, and its many floors house a diverse array of
office tenants such as LinkedIn and Shutterstock, as well as retail
options like STATE Grill and Bar, Tacombi, and Starbucks. For more
information and Observatory Experience tickets visit esbnyc.com or
follow the building's Facebook, X (formerly Twitter), Instagram,
Weibo, YouTube, or TikTok.
About Trip.com Group Trip.com Group is a leading global
travel service provider comprising of Trip.com, Ctrip, Skyscanner,
and Qunar. Across its platforms, Trip.com Group helps travelers
around the world make informed and cost-effective bookings for
travel products and services and enables partners to connect their
offerings with users through the aggregation of comprehensive
travel-related content and resources, and an advanced transaction
platform consisting of apps, websites and 24/7 customer service
centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in
2021, Trip.com Group has become one of the best-known travel groups
in the world, with the mission "to pursue the perfect trip for a
better world". Find out more about Trip.com Group here:
group.trip.com.
Follow us on: Twitter, Facebook, LinkedIn, and YouTube.
Source: Empire State Realty Trust, Inc. Category:
Observatory
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Empire State Realty Trust Brock Talbot 212-850-2679
btalbot@esrtreit.com
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