Michigan Department of Health and Human Services Expands Philips Avent Pregnancy+ Program; Nearly 80% of Users Say App Has Helped Them Learn More About Locally Available Maternal Health Resources
December 14 2023 - 8:00AM
Business Wire
- Program reaches 12,000 Medicaid-eligible families
- Michigan-specific content viewed over 850,000 times in the
first year
- Michigan expanding access to premium app content including
physical and mental health, and Medicaid eligibility reminders
Medicaid-eligible Michigan families will now be able to access
new and premium content in the Philips Avent Pregnancy+ mobile app,
as the Michigan Department of Health and Human Services (MDHHS) has
extended its contract with Royal Philips, (NYSE: PHG, AEX: PHIA) a
global leader in health technology.
Availability of the app, which is funded through Governor
Whitmer’s Healthy Moms Healthy Babies Initiative, is designed to
improve access to care by helping to support and educate families
about maternal and infant health and connect Michiganders to
pregnancy-related social services. In the past 12 months,
Pregnancy+ has reached more than 32,000 Michigan families, with
12,600 enrolled in or eligible for Medicaid, and 8,900 engaging
with Michigan-specific content within the Pregnancy+ app. In
addition, close to 1,000 Medicaid-eligible individuals were
connected to Michigan's evidence-based home visiting programs
through the app, which has been shown to improve maternal and
infant health outcomes. This number is increasing every day.
An analysis of the program’s first 12 months through a user
survey illustrates the value delivered to Michigan residents.
Almost 80% of users that participated in the survey say the app has
helped them become more aware of the resources available to them in
Michigan. Furthermore, 50% of the respondents have made use of one
or more of these state or local resources after learning about them
in the Pregnancy+ app, with over half saying they are also planning
to use these resources at a later time.
“If you’re pregnant and live in Michigan, we want to ensure you
get the best care possible,” said Elizabeth Hertel, MDHHS director.
“The Pregnancy+ application helps connect families to resources,
programs, and important educational information. We can now reach
even more people and further support them as they navigate
pregnancies.”
Through Pregnancy+, users are directed to resources such as home
visiting programs, breastfeeding education, tobacco quit programs,
vaccination information, and safe sleep information.
Soon, Michigan Medicaid-eligible app users will also have
premium content access, which includes audio/video evidence-based
courses created by experts in the areas of mental health,
nutrition, yoga, finance, and other important topics for physical
and mental health. Importantly, the app is also helping raise
awareness about Medicaid renewals so eligible families can reapply
for Medicaid in a timely manner to help maintain coverage. To
further encourage use, Philips will create flyers and videos to
educate home visiting providers about the benefits of the
Pregnancy+ app and how to utilize it during their visits with
families.
"Leaders in Michigan are taking tremendous steps to demonstrate
the important role that public-private partnerships can make to
improve the U.S. maternal mortality crisis and create a more
equitable health system,” said Dana Medema, Head of Personal
Health, Philips North America. “By leveraging our Philips Avent
Pregnancy+ app – which is already in the hands of many Michigan
residents – to make data driven decisions, we can provide families
with needed tools and resources. Through this partnership, Michigan
is setting the bar in advancing maternal and infant health during
pregnancy and afterward."
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being through meaningful innovation. Philips’ patient- and
people-centric innovation leverages advanced technology and deep
clinical and consumer insights to deliver personal health solutions
for consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in
diagnostic imaging, ultrasound, image-guided therapy, monitoring
and enterprise informatics, as well as in personal health. Philips
generated 2022 sales of EUR 17.8 billion and employs approximately
70,700 employees with sales and services in more than 100
countries. News about Philips can be found at
www.philips.com/newscenter.
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version on businesswire.com: https://www.businesswire.com/news/home/20231214056032/en/
Avi Dines Philips North America Avi.dines@philips.com
1-781-690-3814
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