WWE® and The Creative Coalition will support GLAAD’s Spirit Day
by “going purple” through their joint Be a STAR (Show Tolerance And
Respect) anti-bullying initiative. Support kicked off this morning
at a Be a STAR anti-bullying rally in New York and will continue
through Spirit Day next Thursday, October 16 with promotion on
TheCreativeCoalition.org, WWE.com, WWECommunity.com and on WWE and
Be a STAR social media assets, reaching more than 400 million
people globally.
As part of The Creative Coalition and WWE’s support for GLAAD, a
Be a STAR Alliance Member, the Be a STAR logo was turned purple, a
first in the program’s history, and students at the rally were
given co-branded t-shirts that encouraged them to “Go Purple” on
Spirit Day, show their support for LGBT youth and speak out against
bullying. WWE has supported GLAAD’s Spirit Day since 2011.
“No one should be bullied because of who they are,” said GLAAD
President & CEO Sarah Kate Ellis. “GLAAD is proud to stand with
WWE in the fight against bullying and in a visible display of
support for LGBT youth.”
“Spirit Day is an important time for everyone to stand up
against bullying and discrimination,” said Stephanie McMahon, WWE
Chief Brand Officer. “WWE is proud to support the LGBT community
and GLAAD by spreading the message of respect and inclusion
through our global platforms.”
“The Creative Coalition is proud that GLAAD is a member of our
Be a STAR Alliance and even more proud to support Spirit Day as an
initiative that embodies the tenets of the Be a STAR program,” said
CEO of The Creative Coalition Robin Bronk. “We commend GLAAD for
Spirit Day and believe it enhances our commitment to utilizing the
resources of the arts and entertainment community to increase
acceptance of lesbian, gay, bisexual and transgender youth.”
Additionally, WWE and Be a STAR will stand up against bullying
and support GLAAD’s Spirit Day by promoting the initiative through
homepage takeovers on WWE.com and WWECommunity.com as well as
social media support from WWE Superstars and Divas.
Spirit Day was started in 2010 as a response to the young people
who had taken their own lives. Millions wear purple on Spirit
Day as a sign of support for lesbian, gay, bisexual and
transgender (LGBT) youth and to speak out against bullying. With
GLAAD’s help, Spirit Day has since garnered widespread support from
entertainment organizations, sports leagues, celebrities, TV news
and entertainment programs, corporations, schools, local
communities, and even national landmarks.
According to GLSEN's 2011 National School Climate Survey, 63.5%
of LGBT students reported feeling unsafe at school because of their
sexual orientation and 43.9% because of their gender expression.
GLSEN also reported that 81.9% of LGBT students report being
verbally harassed because of their sexual orientation and 63.9%
because of their gender expression.
About Be a STAR
Be a STAR (beastaralliance.org) is an anti-bullying alliance
co-founded by WWE and The Creative Coalition. Its mission is to
ensure a positive and equitable social environment for everyone
regardless of age, race, religion or sexual orientation through
grassroots efforts beginning with education and awareness. Be a
STAR, which stands for "Show Tolerance And Respect," promotes
positive methods of social interaction and encourages people to
treat others as equals. WWE and The Creative Coalition leverage the
power of The Creative Coalition’s entertainment industry
constituencies and WWE’s global brand and platforms to help combat
the bullying epidemic plaguing today’s youth.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming is broadcast in more than 170 countries and 35
languages and reaches more than 650 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New
York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich, Dubai and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
About The Creative
Coalition
The Creative Coalition (www.TheCreativeCoalition.org) is the
premier nonprofit, nonpartisan 501 (c)(3) social and public
advocacy organization of the arts and entertainment community.
Founded in 1989 by prominent members of the creative community, The
Creative Coalition is dedicated to educating, mobilizing, and
activating its members on issues of public importance. Actor
Tim Daly serves as the organization's President.
About GLAAD
GLAAD rewrites the script for LGBT equality. As a dynamic media
force, GLAAD tackles tough issues to shape the narrative and
provoke dialogue that leads to cultural change. GLAAD protects all
that has been accomplished and creates a world where everyone can
live the life they love. For more information, please
visit www.glaad.org or connect with GLAAD
on Facebook and Twitter.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to entering into, maintaining and renewing key agreements,
including television and pay-per-view programming and our new
network distribution agreements; risks relating to the launch and
maintenance of our new network; the need for continually developing
creative and entertaining programming; the continued importance of
key performers and the services of Vincent McMahon; the conditions
of the markets in which we compete and acceptance of the Company's
brands, media and merchandise within those markets; uncertainties
relating to regulatory matters; risks resulting from the highly
competitive and fragmented nature of our markets; uncertainties
associated with international markets; the importance of protecting
our intellectual property and complying with the intellectual
property rights of others; the risk of accidents or injuries during
our physically demanding events; risks associated with producing
and travelling to and from our large live events, both domestically
and internationally; risks relating to our film business; risks
relating to new businesses and strategic investments; risks
relating to our computer systems and online operations; risks
relating to general economic conditions and our exposure to bad
debt risk; risks relating to litigation; risks relating to market
expectations for our financial performance; risks relating to our
revolving credit facility; risks relating to the large number of
shares of common stock controlled by members of the McMahon family
and the possibility of the sale of their stock by the McMahons or
the perception of the possibility of such sales; the relatively
small public float of our stock; and other risks and factors set
forth from time to time in Company filings with the Securities and
Exchange Commission. Actual results could differ materially from
those currently expected or anticipated. In addition, our dividend
is dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends, general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Media:WWEMatt Altman,
203-352-1177Matthew.Altman@wwecorp.comorGLAADSeth Adam,
646-871-8018seth@glaad.orgorThe Creative CoalitionAllison
Risbridger, 646-717-9912Arisbridger@thecreativecoalition.org
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