WWE® and NBCUniversal Launch 'For The Hero In All of Us' Brand Campaign
March 23 2015 - 8:30AM
Business Wire
New Multi-Platform Opportunities for
Advertisers to Integrate with WWE
NBCUniversal and WWE today unveiled a comprehensive brand
campaign, “For The Hero In All of Us,” that will air across
NBCUniversal's expansive network of two broadcast networks, 17
cable channels and more than 50 digital properties in addition to
all of WWE's platforms. In conjunction, NBCUniversal and WWE will
engage consumers through #MyHeroIs inviting fans to name their
favorite WWE Superstars and share personal and inspirational
stories of heroism.
Below is the spot for the new campaign:
http://youtu.be/STb9Jq1FDaw
In addition, advertisers can work with NBCUniversal and WWE in
new ways to tap into the scale and reach of WWE’s multimedia
platforms, which all deliver a TV-PG family-centric,
multigenerational and multicultural audience. As part of the suite
of NBCUniversal and WWE assets offered together for the first time,
the companies have created bigger, more immersive opportunities
than ever before for advertisers, including multiplatform,
customized and turnkey initiatives around marquee tentpole events.
Advertisers will also have unprecedented access to WWE Superstars
and Divas for the creation of custom on-air campaigns, in-show
integrations and social campaigns.
“WWE is one of the biggest, family-friendly, year-round
programming opportunities on TV,” said Dan Lovinger, Executive Vice
President, Advertising Sales, NBCUniversal. “We wanted to bring all
of WWE’s brands, properties and platforms together so advertisers
can more easily benefit from the massive and passionate audiences
its live entertainment attracts. Our teams are excited to develop
unique marketing campaigns for our partners in conjunction with the
WWE.”
“Our new campaign illustrates all that is great about the WWE
brand from our charismatic and athletic Superstars to our
multigenerational and multicultural audience, and our commitment to
giving back,” said Michelle Wilson, WWE Chief Revenue &
Marketing Officer. “In partnership with NBCUniversal, we now have
unprecedented opportunities for advertisers to engage our fans and
Superstars while leveraging all of our platforms, including
television, live events, digital and social media.”
Four key, tentpole marketing opportunities have been created for
advertisers to take advantage of by utilizing WWE’s powerful
engagement at scale:
- “The Road To WrestleMania” – a 32-day
build up to the Super Bowl of sports entertainment.
- “The Slammy Awards” – an amped up
version of WWE’s annual awards show that moves to first quarter in
the heart of the red carpet season.
- “Champions of Fatherhood” – a special
series which turns the spotlight on America’s unsung heroes.
- “Heroes of Tomorrow” – a way to
highlight WWE’s legion of young fans.
About WWE
WWE, a publicly traded company (NYSE:WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all 12 live pay-per-views, scheduled
programming and a massive video-on-demand library, is currently
available in more than 170 countries. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, London,
Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.
Additional information on WWE (NYSE:WWE) can be found at wwe.com
and corporate.wwe.com. For information on our global activities, go
to http://www.wwe.com/worldwide/.
ABOUT NBCUNIVERSAL
NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a suite of leading Internet-based businesses. NBCUniversal is a
subsidiary of Comcast Corporation.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: WWE Network; major distribution agreements; our need to
continue to develop creative and entertaining programs and events;
a decline in the popularity of our brand of sports entertainment;
the continued importance of key performers and the services of
Vincent K. McMahon; possible adverse changes in the regulatory
atmosphere and related private sector initiatives; the highly
competitive, rapidly changing and increasingly fragmented nature of
the markets in which we operate and greater financial resources or
marketplace presence of many of our competitors; uncertainties
associated with international markets; our difficulty or inability
to promote and conduct our live events and/or other businesses if
we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and
the risks of our infringement of others’ intellectual property
rights; the complexity of our rights agreements across distribution
mechanisms and geographical areas; potential substantial liability
in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from
such events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general
economic conditions and disruption in financial markets; our
accounts receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercising control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares which are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and cash flow, strategic plan
(including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made, are
subject to change without any obligation on the part of the Company
to update or revise them, and undue reliance should not be placed
on these statements.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150323005660/en/
Media:NBCUniversalAmanda Collins,
212-664-4732Emily Spitale, 212-664-5786orWWEMatt Altman, 203-352-1177
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