Guild Esports PLC Guild expands Counter-Strike presence (8276J)
August 21 2023 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 8276J
Guild Esports PLC
21 August 2023
Press release
21 August 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Guild expands Counter-Strike presence with men's team
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global
gaming-focused media business, is pleased to announce it will be
fielding a second professional team to compete in Counter-Strike:
Global Offensive ("Counter-Strike"), a team-based, first-person
shooter.
The new team, which will compete under the Guild banner, is
Guild's first entry into men's Counter-Strike esports. The team
will comprise five players, plus coaching staff, with the Company
to announce its roster in due course. The announcement follows the
launch of Guild's all-female Counter-Strike team on 8 March
2023.
Counter-Strike is among the world's most popular esports, with
an audience that is continuing to grow. The Paris Major in March
2023, among Counter-Strike's most competitive tournaments, had an
average viewership of 507,688 across its 116 hours of airtime,
peaking at 1,528,724 concurrent viewers (source: Esports Charts,
2023).
In March 2023, Counter-Strike's developer, Valve, announced the
upcoming launch of Counter-Strike 2, a ground-up overhaul of the
Counter-Strike: Global Offensive experience. Valve had not made
significant changes of this scale to Counter-Strike since the
launch of Counter-Strike: Global Offensive in 2012. The approaching
launch of Counter-Strike 2 has reinvigorated community interest in
both the game and its esports ecosystem. Alongside this
announcement, Valve has announced new requirements to the
competitive Counter-Strike ecosystem which are expected to
significantly reduce the entry costs associated with some of the
top tier men's tournaments.
Following these announcements from Valve, and the positive
reception of Guild's all-female Counter-Strike team, the Directors
of the Company believe now is an opportune moment for Guild to
enter men's Counter-Strike, to capitalise on the increasing
audience engagement and lower barriers to entry.
The Company has identified multiple sponsorship and
revenue-generation opportunities as a result of the new team, as
Counter-Strike has more permissive policies on advertising compared
with other esports. The funding to launch the team has been
provided by multiple sources, including a national esports
federation.
Jasmine Skee, CEO of Guild Esports, said : "Counter-Strike is an
iconic esport, with an immense fanbase and more than ten years
after launching it continues to grow in popularity. Our entry into
the men's competitions, underscored by the impending launch of
Counter-Strike 2, aligns perfectly with our vision to consistently
elevate our brand's presence on a global scale. Following the
outstanding reception to our all-female Counter-Strike team earlier
this year, we're eager to further tap into this burgeoning market,
seizing the myriad of sponsorship and revenue opportunities it
presents."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
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Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
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Tancredi Intelligent Communication
Media Relations
-------------------------
Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
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About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that
fields professional players in gaming competitions under the Guild
banner. Our in-house training academy aims to attract and nurture
the best esports talent, and our goal is to provide the ultimate
entertainment experience alongside a distinctive lifestyle brand
authentic to the esports community worldwide. Guild is led by an
experienced management team of entertainment sector and esports
veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the Main
Market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
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