The company will focus on consumer brands in
beauty, wellness, and home
NEW
YORK, March 28, 2024 /PRNewswire/ -- Cove
Brands, a digitally-native consumer brands company, today announced
its launch to incubate and manage top consumer brands across the
beauty, wellness, and home industries. The company
acquired Benitago, an e-commerce brand incubator and
aggregator. The Cove Brands leadership team includes David Kaplowitz as CEO and Bryan Kryzda as CFO
& COO.
With a focus on the beauty, wellness, and home industries, Cove
Brands is nurturing in-house brands and enhancing acquired ones to
deliver value to consumers. The company manages 14 brands,
including top-selling skincare, essential oil, and vitamin
lines.
David brings to the company a background in retail and
e-commerce, with notable experience at companies including Macy's,
Birchbox, and Lululemon. Bryan brings diverse experience in
operations, finance, and private equity, with significant roles at
Bain & Company and J.P. Morgan.
"What distinguishes our team is our core focus on business
fundamentals, allowing us to make great products that are
accessible to everyone," said David
Kaplowitz, CEO of Cove Brands. "We are thrilled by the
opportunity to do this at scale and are confident in this approach
as we develop and amplify the success of real consumer brands."
"As a digitally-native consumer retail company, we are not just
familiar with the online world, we're at home in it," said Bryan
Kryzda, CFO and COO of Cove Brands. "This digital-first approach is
pivotal to our operations and strategy, allowing us to better
connect, learn from, and serve our customers across the
ecosystem."
The Cove Brands team includes 50+ globally distributed employees
across over 15 countries. The company's HQ is in New York, NY.
About Cove Brands
Cove Brands is a
digital-native company managing top consumer brands across the
beauty, wellness, and home industries. Whether nurturing in-house
brands or enhancing acquired ones, Cove Brands believes in the
power of simplicity for value creation: making great products
accessible to everyone. For more information visit
http://cove-brands.com
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SOURCE Cove Brands