New Adobe Express Mobile App Brings Firefly Generative AI Models Directly into Mobile Workflows
March 07 2024 - 8:00AM
Business Wire
- Adobe Express, the all-in-one, AI content creation app, is
now available in beta for Android and iOS
- New Adobe Express app brings the magic of Adobe Firefly AI
models directly into mobile workflows for ideation and
design
- Creative Cloud subscribers can easily access and edit
designs from Photoshop and Illustrator directly within the Adobe
Express mobile app
Today, Adobe (Nasdaq:ADBE) released the new Adobe Express mobile
app for Android and iOS in beta with groundbreaking Adobe Firefly
generative AI and new mobile editing capabilities that make it even
faster to turn creative ideas into standout content on-the-go.
Adobe Express is powered by decades of Adobe’s world-class imaging,
video and design technologies. With Firefly Generative Fill, Text
to Image and Text Effects, plus quick and simple video editing
features embedded directly into mobile workflows, the Adobe Express
mobile app is revolutionizing standout content creation for
everyone.
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the full release here:
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All-new Adobe Express mobile app in beta
(Graphic: Business Wire)
“Millions of users around the world are turning to Adobe Express
to create more content than ever before – more than doubling the
number of creations ever made in just the last year,” said Govind
Balakrishnan, Senior Vice President, Adobe Express and Digital
Media Services at Adobe. “The new Adobe Express mobile app puts
Firefly – our generative AI models – front and center, giving users
unprecedented ways to create videos, designs, photos and images
that stand out."
The all-in-one, AI content creation app for everyone
- Text to Image: Quickly create a new look for a project
by instantly generating extraordinary new images with Firefly
generative AI.
- Generative Fill: Insert, remove or replace people,
objects and more with simple text prompts.
- Text Effects: Make attention-grabbing headlines, copy
and messages that pop with text stylings using generative AI.
- Video: Get started with unique templates, combine video
clips, images and music, add animations, and generate real-time
captions in 100+ languages – instantly. Video timeline, layer
timing and support for 4K video features make it simple to create
social-first videos from anywhere.
- Expanded Content and Templates: Access thousands of
stunning video and multipage templates, more than 25,000 Adobe
Fonts and hundreds of thousands of Adobe Stock videos, music tracks
and image and design assets.
- Quick Actions: Edit photos and videos, remove background
and resize images with just one click.
- Content Scheduler: Plan, preview, schedule and publish
to social media channels like TikTok, Instagram, Facebook,
Pinterest and more, quickly and easily.
- Brand Kits: Upload and share brand assets and easily use
brand fonts, colors and logos on any design to speed up on-brand
content creation.
- Collaboration: Real-time co-editing and seamless review
and commenting capabilities add speed to the creation process.
Adobe Express mobile app extends Creative Cloud capabilities
to mobile
Using the Adobe Express mobile app, Creative Cloud members can
easily access, work on and edit creative assets from Photoshop and
Illustrator directly within Adobe Express, or add linked files that
sync in Adobe Express as they edit in Creative Cloud apps.
Subscribers have full access to all premium features in Adobe
Express across desktop web and mobile.
Responsible AI, designed to be safe for commercial
use
Adobe Firefly generative AI is designed to be safe for
commercial use. Firefly also includes Content Credentials on assets
created using features powered by Adobe Firefly to indicate that
generative AI was used, bringing more trust and transparency to
digital content. Content Credentials are details that serve as a
digital “nutrition label.” They can show information including a
creator’s name, creation date, tools used for creation and any
edits made. Powered by free, open-source technology from the
Coalition for Content Provenance and Authenticity (C2PA), this data
is designed to remain associated with generative content wherever
it is used, published or stored, enabling proper attribution and
helping consumers make informed decisions about digital
content.
Availability
The new Adobe Express mobile app in beta is available for free
on Android and iOS devices. Learn more about device eligibility
here. During the beta, premium features are available at no cost.
Android users can download the new Adobe Express app in beta from
the Google Play store. Due to Apple’s restrictions on the number of
beta users, iOS users can sign up here and Adobe will guide
selected participants through the process. The new mobile app in
beta will be available in most countries and many languages. See
here for more details.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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Marlee Bever Adobe mbever@adobe.com
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