SweetWater Brewing Company (“SweetWater Brewing” or
“SweetWater”), the largest craft brewer in the Southeast and a
subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX:
TLRY), today announced its new 420 variety pack, an expansion of
its iconic flagship
420 Extra Pale Ale that
includes three new versions of the classic beer
.
The new 420 variety pack includes SweetWater’s original 420 Extra
Pale Ale and the new
420 Citrus Haze Hazy Pale
Ale,
420 Mango Crush Pale Ale, and
420 Extra Chill Cold Pale Ale and is now available
across the southeast and select markets across the country
nationwide.
As SweetWater’s flagship beer and the best-selling pale ale in
Georgia, 420 Extra Pale Ale has symbolized the
company’s high brewing standards and the 420-lifestyle rooted in
good music and good vibes espoused by the company and its fans. The
expanded 420 variety pack will continue this legacy, complete with
the craft classic that started it all and three new easy-drinking
styles.
“Since day one, SweetWater and 420 have been
synonymous with each other. It’s the namesake of not just our most
recognizable brand, but also SweetWater’s 420 Fest in Atlanta that
has brought so many people together with some of the hottest names
in music,” said Ty Gilmore, President of U.S. Beers for Tilray.
“Hazy style and mango-flavored beers have been growing in
popularity. Our brewing team spent countless hours perfecting the
recipes of the new beers to ensure they’re worth carrying the 420
name and live up to the high standards set by the original 420
Extra Pale Ale. They are the perfect beers for concerts, floating
the river, and everything else that makes the 420 lifestyle so
sweet.”
The new 420 variety pack
includes:
- 420 Extra Pale Ale
(5.7% alcohol-by-volume): A go-to pale ale that is always fresh,
flavorful and well-balanced.
- 420 Citrus Haze
(5.4% ABV): A deliciously hop-forward tropical hazy pale ale with
subtle notes of passionfruit, coconut, and pine.
- 420 Mango Crush
(4.8% ABV): A vibrant pale ale bursting with mango flavor stone
fruit aroma, and the color of a sweet sunset.
- 420 Extra Chill
(4.5% ABV): This crushable coldie finishes cleaner than new glass
for an easy-drinking experience.
All four styles are now available in
SweetWater’s new 420 variety twelve-pack. Additionally, 420
Mango Crush and 420 Citrus Haze are
available in six-packs of twelve-ounce cans, while 420
Extra Pale Ale remains available in 6-packs of
twelve-ounce cans, 12-packs of twelve-ounce bottles, 12-packs of
twelve-ounce cans, 24-packs of twelve-oz cans, 24-packs of
sixteen-oz cans, and fifteen-oz cans. To find the new 420 variety
pack and SweetWater beers near you, please visit SweetWater’s beer
finder.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft
brewer in the southeast, is an award-winning brewery known for its
stash of heady brews including the original 420 Extra Pale Ale and
loads of IPAs. Sweetwater’s craft beers and ready-to-drink
cocktails are available coast to coast and in more states than ever
before. Inspired by the outdoors, SweetWater passionately advocates
for healthy waterways and conservation initiatives. Through
its annual Save Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext.
2103,
Tilray Brands Media: news@tilray.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/116e8f38-adca-4c16-ba8f-e9d81767a578
https://www.globenewswire.com/NewsRoom/AttachmentNg/66965fc7-d9fc-41c0-8483-522fbfb23eeb
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