Grocery Retailer Will Use Rokt's AI-Powered
Technology to Unlock Relevance and Drive Customer
Loyalty
NEW
YORK, June 7, 2024 /PRNewswire/ -- Rokt, the
leading ecommerce technology company using machine learning and AI
to make transactions more relevant to each shopper, today announced
it has partnered with Albertsons Media Collective, the retail
media arm of Albertsons Companies, Inc. (NYSE: ACI), a leading food
and drug retailer in the United States. Under the new
partnership, brands that are non-endemic to Albertsons' existing
retail media network—meaning their products and services are not
sold online by the company itself—will be able to reach and engage
Albertsons' ecommerce customers through offers and messages that
are highly relevant to them. The partnership extends across 11
of Albertsons' portfolio brands, including the Albertsons, Safeway,
ACME Markets, Vons, Jewel-Osco, Shaw's Supermarkets, Carrs and
Star Market banners.
![Rokt (PRNewsfoto/ROKT Pte. Ltd.) Rokt (PRNewsfoto/ROKT Pte. Ltd.)](https://mma.prnewswire.com/media/2353909/Rokt_Logo.jpg)
"This partnership allows us to complement our existing retail
media network, the Albertsons Media Collective, with non-endemic
ads—at scale," said Kristi Argyilan,
SVP, Retail Media, Albertsons Media Collective. "By leveraging
Rokt's technology across our portfolio of brands and across the
transaction journey, we will be able to drive customer loyalty and
deliver an enhanced shopping experience."
Retailers are increasingly looking to extend the power of their
media networks to tap into new revenue streams and deepen their
customer relationships. Rokt's research shows while endemic ads are
highly effective before a customer selects a product on an
ecommerce site, non-endemic ads are most effective during the
transaction moment, a point when the customer is most likely to
respond to new, highly relevant offers. By adding non-endemic
messages and offers to their existing advertising channels through
the Rokt Ecommerce product, retailers like Albertsons can broaden
their advertiser mix, diversify their revenue streams, and enhance
the customer experience.
"We're extremely pleased to partner with Albertsons to
strengthen and expand the Albertsons Media Collective business,"
said Craig Galvin, Chief Revenue
Officer at Rokt. "By adding the delivery of relevant messages
from non-endemic brand partners to the company's vast online
consumer audience, Rokt will unlock new revenue and help
Albertsons' portfolio brands delight their customers and
deepen brand loyalty."
Albertsons will also use Rokt Ads to serve its brand messages
across Rokt's network of premium ecommerce merchants, including
Ticketmaster, Uber, AMC Theatres, Kohl's, Grubhub and more, to
reach consumers when they are likely to engage. By leveraging both
of Rokt's signature products, Albertsons is extending its
advertising capabilities not only throughout the full transaction
journey on its own channels, but also across Rokt's wide network of
merchants.
Rokt's exclusive, closed marketplace leverages intelligence
powered by more than 5 billion transactions across hundreds of
leading ecommerce businesses, allowing merchants to create a
seamless customer experience while also controlling the types of
offers eligible to be displayed to their customers.
About Rokt
Rokt is the global leader in ecommerce technology, enabling
companies to drive incremental value from every transaction by
unlocking relevant messages at the moment customers are most likely
to convert. Rokt's machine learning platform, built over the last
10 years, and scaled network power billions of global transactions
annually for the world's leading companies, including Live Nation,
AMC Theatres, PayPal, Uber, Hulu, Staples, Gopuff, and HelloFresh.
Headquartered in New York City,
the company operates in 15 countries across North America, Europe, and the Asia-Pacific region and has been recognized as
one of the fastest-growing private companies in the US by
Inc. for the last three years in a row. To learn more,
visit Rokt.com.
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media
network rooted in connections, technology and innovation. As the
retail media arm for Albertsons Companies, one of the largest food
and drug retailers in the United
States, we connect with consumers in more than 2,200
locations across 34 states and the District of Columbia. Through a
companywide focus on innovation, we partner with leading brands to
help them engage shoppers when and where it matters most, with the
power of sophisticated first-party data. From innovative delivery
platforms to highly targeted marketing solutions, we offer our
clients a variety of programs designed to drive retail sales and
maximize brand impact to best serve our customers.
Media Contacts
For Rokt:
Tarana Mehta, VP Marketing
tarana.mehta@rokt.com
For Albertsons
Companies:
media@albertsons.com
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SOURCE ROKT Pte. Ltd.