LOS ANGELES, April 17, 2024 /PRNewswire/ -- COSRX, the go-to
skincare brand among dermatologists, has set TikTok ablaze with its
latest social media sensation - the #PatThePeptide TikTok
challenge. Running from March 7th to
the 20th, the #PatThePeptide TikTok Challenge has captured the
attention of audiences nationwide including well-known dancers such
as Liz Sanchez (@officiallizsanchez)
and Rylee Arnold (@ryleearnold) from
Dancing with the Stars. In testament to the resonance and impact of
this initiative, the #COSRX hashtag amassed an incredible 4.3
billion cumulative views and the campaign's primary hashtag,
#PatThePeptide, also surged past 77.9 million views. This
skyrocketing success speaks volumes about the overwhelming
popularity the #PatThePeptide campaign has garnered within the
TikTok community.
At the heart of this campaign lies COSRX's groundbreaking
product, The 6 Peptide Skin Booster Serum. The campaign highlights
the profound impact of this innovative serum, underlining its
accessibility to all. Traditionally viewed as a luxury ingredient,
COSRX has redefined peptides as an affordable and effective
solution that caters to diverse skin types and routines. What's
more, thanks to the incorporation of 6 various peptides, this serum
acts to target a multitude of skin concerns ranging from skin
elasticity, fine lines, pores, radiance, texture, hyperpigmentation
and oil balance. Its hypoallergenic formulation also ensures it
seamlessly slots into all skincare routines, complementing a range
of active ingredients such as COSRX's The Retinol 0.1 Cream for
wrinkles and firmness, The Niacinamide 15 Serum for acne, pores and
sebum, Advanced Snail 96 Mucin Power Essence for hydration and
plumping skin, and The Vitamin C 23 Serum for brightening and
hyperpigmentation.
Since its launch on March 7th,
over 7,500 posts featuring the #PatThePeptide filter have flooded
TikTok, demonstrating widespread enthusiasm and engagement from
users. The challenge's success can be attributed to its simple yet
playful concept, encouraging users to share unique and entertaining
content. The filter, designed to explain the easy, and simple
nature of incorporating peptides into one's routine, encourages
users to "pat the peptide" as the first step in their routine to
take advantage of the formulations efficacy boosting nature to
elevate skincare results. This user-friendly approach has resulted
in a significant increase in users engaging with the filter, making
the benefits of peptides more accessible and enjoyable.
Within just one week of the challenge's launch, the demand for
COSRX's peptide serum soared, resulting in it being sold-out across
all sales platforms including COSRX TikTok Shop US, COSRX.com,
Amazon US, and Ulta.
"We are thrilled to witness the immense enthusiasm and passion
generated by the #PatThePeptide TikTok challenge," said a COSRX
representative. "The accessibility and simplicity of incorporating
peptides into skincare routines have resonated deeply with our
audience, translating into increased product adoption and
engagement."
The 6 Peptide Skin Booster Serum is currently available for
purchase on COSRX TikTok Shop US, COSRX.com, Amazon US, and
Ulta.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has
quickly become one of America's favorite skincare brands. Using a
minimal number of highly effective natural extracts in concentrated
doses, COSRX products deliver visible results by treating the skin
with only the essentials it needs and nothing it doesn't. Find its
best-selling skincare solutions at retailers nationwide, including
Amazon, ULTA, JCPenney, Target and Dermstore.
- Instagram: https://www.instagram.com/cosrx
- TikTok: https://www.tiktok.com/@cosrx_official
- COSRX Official Website: https://www.cosrx.com
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SOURCE COSRX