Strategically Expanding into Europe with Local Production and Innovative
Flavors
NEW
YORK, April 23, 2024 /PRNewswire/
-- Chipoys, a leader in the spicy snack market, is
thrilled to announce its expansion into the European market.
Chipoys is deepening its partnership with Chef Sam and
joining forces with Apex Group to localize production
and distribution. This move marks a significant step in Chipoys'
mission to bring its unique spicy rolled corn snacks to a broader
audience, capitalizing on the growing trend for bold flavors in
Europe.
Michael Berro,
Co-Founder and CEO of Chipoys, said, "Our further
expansion into Europe marks a
pivotal moment in Chipoys' history. By expanding our collaboration
with Chef Sam and establishing production in Spain with Apex, we are not just entering new
markets but embedding ourselves within them. This approach allows
us to respond dynamically to European tastes and preferences and
reinforces our commitment to sustainability and community
involvement."
Originating in Tijuana and
achieving remarkable success in the
United States, with sales reaching eight figures in just
three years, Chipoys has carved out a distinctive niche with its
unique taste and crunch. Based on the successful joint venture,
Chipoys Europe, established with Chef Sam, Chipoys is now enhancing
the brand's market strategy by partnering with Apex to localize
production. This move builds on the solid foundation that Chipoys
has with Chef Sam, who has been a critical partner in pioneering
the brand across European markets.
To facilitate Chipoys' European expansion, the brand has decided
to produce its products locally in Spain. This strategic decision, supported by
Chipoys' partnership with Apex—the leading snack manufacturer in
Spain—ensures that Chipoys can adapt its flavors and formats more
quickly and efficiently to meet local tastes. Apex has commenced
setting up the necessary production infrastructure in their
Ribaforada, Navarra facility, with production expected to start in
June.
Chipoys will initially be available in Europe through imports at the end of this
month, featuring three exciting flavors tailored to different
levels of spice preferences: "Fire Red Hot" for the daring,
"Chile & Lime" for the
curious, and "Spicy Ranch" for the balanced palate. Apex
will lead the marketing efforts in Spain, Portugal, and France, leveraging its strong market presence,
while Chef Sam will manage development and distribution in the
remaining European markets.
Chipoys' commitment to sustainability and reducing environmental
impact is crucial to the brand's decision to manufacture in
Spain. This approach supports
local production and aligns with Chipoys' dedication to innovation
and community involvement.
About Chipoys:
Chipoys is a dynamic and innovative
snack company rooted in authentic Mexican culinary tradition that
has quickly established itself as a leader in the snack food
industry. Renowned for its bold flavors and unique crunch, Chipoys
offers a diverse range of high-quality chips that cater to a
variety of tastes and dietary needs. With a commitment to
excellence and inclusivity, the company proudly features OU Kosher
and Halal-certified products, ensuring that its snacks meet
stringent dietary standards. Founded on the principles of
innovation, quality, and customer satisfaction, Chipoys has
successfully expanded its reach from North America to international markets,
including the UK, EU, GCC, Middle
East, Australia, and more.
The brand's dedication to creating enjoyable snacking experiences
is evident in its award-winning products, which are recognized in
prestigious industry awards such as the Convenience Store News Best
New Products Awards.
Chipoys continues to push the boundaries of flavor and quality,
inviting snack lovers worldwide to explore its exciting and diverse
range of products. For more information, visit www.chipoys.com.
Media Contact:
Andrew
Fern at Talent Resources
376597@email4pr.com / 612.669.8103
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SOURCE Chipoys