Optimizely recognized for the seventh
consecutive year, positioned highest for 'Ability to Execute' in
latest research
NEW
YORK, May 13, 2024 /PRNewswire/ -- Optimizely,
the leading digital experience platform (DXP) provider, today
announced it has been named a Leader in the 2024 Gartner® Magic
Quadrant™ for Content Marketing Platforms. Gartner places
Optimizely in the Leaders Quadrant for the seventh consecutive
year*.
"For far too long, marketers have largely been without the
best-in-class tools needed to create engaging content and
campaigns. Our CMP addresses these needs by seamlessly connecting
every stage of the content supply chain to unify marketing efforts.
I'm proud that we created this category and are continually
recognized as a Leader," said Shafqat
Islam, CMO at Optimizely. "At Optimizely, our mission is to
make marketers' lives easier. This recognition, we believe,
validates that our mission is resonating with the market. With
everything from AI-driven content optimization to flexible
workflows, our CMP is a key component of Optimizely One – allowing
our customers to stay ahead in an increasingly competitive digital
landscape."
Today's announcement underscores a period of remarkable growth
for Optimizely. As digital teams increasingly prioritize
centralized marketing solutions, Optimizely's commitment to
innovation across its Optimizely One platform has catapulted it to
the forefront of the industry.
This strategic focus on continuous innovation aligns closely
with the vision set forth by Optimizely Chief Product Officer,
Rupali Jain, who joined the company
last year. Jain's leadership has been instrumental in ensuring that
Optimizely's content offerings evolve to meet the dynamic needs of
marketing teams globally.
"I feel fortunate to be part of a team that doesn't innovate
merely for innovation's sake; for example, every AI capability we
add is driven by a genuine desire to address our customers'
real-world challenges," said Jain. "By focusing on making
collaboration seamless across the marketing lifecycle and
fulfilling the promise of atomic content, our advancements in CMP
drive immense value for our customers."
Optimizely's CMP advancements represent a fundamental shift in
content marketing, as demand grows for seamlessly blended, embedded
AI capabilities and a highly adaptable UX. Through its recent
innovations, Optimizely is redefining how businesses engage with
their audiences by enabling centralized content planning, creation,
optimization, and delivery workflows within a single, user-friendly
hub.
To learn more about Optimizely's position as a Leader, access
the 2024 Gartner Magic Quadrant for Content Marketing Platforms
report here.
*Welcome (acquired by Optimizely and later rebranded to
Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018
Magic Quadrant for Content Marketing Platforms.
Gartner Disclaimer
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole
D Greene, Jeffrey L Cohen, Rene
Cizio, Carlos Guerrero,
9 May 2024.
GARTNER is a registered trademark and service mark of Gartner
and Magic Quadrant is a registered trademark of Gartner, Inc.
and/or its affiliates in the U.S. and internationally and are
used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Optimizely
At Optimizely, we're on a mission to help people unlock their
digital potential. We do that by reinventing how marketing and
product teams work to create and optimize digital experiences
across all channels. With Optimizely One™, our industry-first
operating system for marketers, we offer teams flexibility and
choice to build their stack their way with our fully SaaS, fully
decoupled, and highly composable solution. We help companies around
the world orchestrate their entire content lifecycle, monetize
every digital experience and experiment across all customer
touchpoints – all through Optimizely One™, the leading digital
experience platform that powers every phase of the marketing
lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global
offices and has 700+ partners. We are proud to help more than
10,000 businesses, including H&M, PayPal, Zoom, and Toyota,
enrich their customer lifetime value, increase revenue and grow
their brands. At Optimizely, we live each day with a simple
philosophy: large enough to serve, small enough to care. Learn more
at optimizely.com.
All third-party trademarks cited are the property of their
respective owners, and are used only for reference purposes.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/optimizely-recognized-as-a-leader-in-2024-gartner-magic-quadrant-for-content-marketing-platforms-302143701.html
SOURCE Optimizely