LOS
ANGELES, Oct. 1, 2024 /PRNewswire/ -- In honor of
Breast Cancer Awareness Month, global fashion e-tailer Cupshe
launches 'From Surviving to Thriving' campaign, highlighting the
inspiring stories of three breast cancer survivors. The campaign
celebrates the resilience of women from different backgrounds who
have overcome the disease and achieved above and beyond. These
survivors embody the message of hope, resilience, and thriving
after diagnosis.
From October 1 to 31, 2024, Cupshe
will donate 100% of profits from the collection to the breast
cancer education foundation Know Your Lemons. The collection
features 124 styles in pink, white, and yellow, ranging from XS to
XL, priced from $14.99 to
$54.99, exclusively on
cupshe.com.
The campaign showcases women at different life stages who faced
breast cancer and emerged stronger. Christine Handy, diagnosed at 41 and known as
"The Cancer Disruptor" on Instagram, is a double mastectomy model
and motivational speaker, who walked in Cupshe's Miami Swim
Week '24 runway show. Fashion model Daphne
Marleen, diagnosed at 20, shares her story publicly for the
first time, while Michelle Kang,
diagnosed at 27 and now a Patient Experience Manager at a cancer
health system, also joins the campaign. Cupshe is proud to elevate
their stories, showing that women can thrive after a life-altering
diagnosis and reminding us that early detection and strength can
lead to remarkable outcomes.
"We are excited to partner with Know Your Lemons once again to
build on our momentum and extend our impact," says Jessie Han, Senior Marketing Director at Cupshe.
"Early detection is crucial, with a survival rate of 95-99%. As a
leader in global breast cancer education, Know Your Lemons is the
perfect fit to help us make a real difference in the
community."
By shopping the 'From Surviving to Thriving' Collection,
customers can contribute to the fight against breast cancer.
Campaign assets are available HERE.
About Cupshe:
Founded in 2015, Cupshe is the No.1
vacation lifestyle fashion brand dedicated to offering swimwear and
apparel inspired by fearless women all over the world. Cupshe is
committed to staying true to its mission of empowering women
everywhere to look and feel their best in quality, elevated and
accessible swimwear. Celebrity fans of Cupshe include Kendall Jenner, Kylie
Jenner, Kim Kardashian,
Olivia Culpo, Hilary Duff, and more.
CONTACTS:
sam@pull-pr.com
fran.fortoul@cupshe.com
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SOURCE Cupshe