Global Agencies Bring Social Commerce
Expertise to the LATAM Market
LOS
ANGELES, Feb. 25, 2025 /PRNewswire/ -- Outlandish
Digital, a leader in live shopping and social commerce, is proud to
announce a groundbreaking partnership with MindgruveMacarta, a
global performance marketing, retail media, and data-tech company.
Through this joint venture, the two companies will enable brands to
launch and scale their TikTok Shop presence in Mexico, tapping into the region's rapidly
growing social commerce market. With TikTok facing uncertainty in
the U.S., this collaboration offers a turnkey solution for
companies looking to leverage live shopping in Latin America.
"Breaking into new markets requires expertise across multiple
disciplines, and our partnership with MindgruveMacarta ensures that
brands can navigate this expansion seamlessly," said William August, Founder and CEO of Outlandish.
"Together, we're providing U.S. and global brands with everything
they need to grow their presence on TikTok Shop in Mexico, from regulatory compliance and
logistics to advertising and influencer activations."
With MindgruveMacarta's deep expertise in eCommerce and its
established presence across Latin
America, this partnership offers businesses a strategic
advantage in expanding into the growing social commerce market.
MindgruveMacarta has seven offices across the globe, including
Mexico City and São Paulo, and
represents a portfolio of clients including 3M, Mattel, and Duracell.
"TikTok Shop is revolutionizing the way brands engage with
consumers, and Latin America is on
the verge of becoming a major player in social commerce," said
Carlos Corona, Vice President of
LATAM and EMEA at MindgruveMacarta. "As brands seek to expand
internationally, they need partners who understand both the digital
landscape and the nuances of local markets. This partnership allows
us to deliver first-to-market solutions for companies eager to
leverage this powerful channel for growth."
For more information on Outlandish's global market expansion,
visit the website at https://outlandishdigital.us/home.
About Outlandish
Founded in 2018, Outlandish is a
global leader in live shopping and social commerce, helping brands,
creators, and celebrities connect with audiences through immersive,
real-time experiences. With a strong presence on platforms like
TikTok and partnerships with leading global brands, Outlandish is
shaping the future of retail by integrating digital and traditional
shopping in new and exciting ways.
About MindgruveMacarta
MindgruveMacarta is a global
performance marketing, retail media and data-tech company created
from the merger of Mindgruve, Macarta and Icon Commerce. The agency
is comprised of strategists, creatives, media and marketplace
experts, data scientists, and engineers driven by one common
purpose — accelerate business growth through data-driven marketing,
creative, and commerce. With over 300 experts across the globe,
MindgruveMacarta's teams provide integrated performance marketing
and retail media solutions for global brands.
Media Contact
Keegan Coleman
keegan@elevatepublicaffairs.com
714-916-2546
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SOURCE Outlandish Digital
