Loaded, a leading global gaming firm supporting talent, brands and developers, announces the appointment of J Eatedali as President of Open World Solutions to drive innovation and expand its offerings for game developers and brands.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250226700435/en/

J Eatedali headshot (Photo: Business Wire)

With nearly two decades of experience spanning Disney, Activision, Twitch, and UTA, Eatedali has been at the forefront of digital transformation in entertainment, technology, and gaming. At Disney, he helped shape digital distribution strategies and secured landmark deals with Amazon, Netflix, Microsoft, and Apple. At Activision, he played a key role in shifting revenue models from physical sales to live-service digital distribution.

During his time at Twitch, Eatedali built and led teams that secured exclusive content creator contracts and strengthened the bridge between developers and audiences. Most recently, at UTA, he advised major brands like Beats by Dre and L’Oréal, helping them break into the gaming space.

At Loaded, Eatedali will oversee Open World Solutions, focusing on game developer services, market analysis, and brand integrations in gaming. His immediate priority is building relationships with internal teams and clients, ensuring Loaded remains at the forefront of gaming marketing. Long-term, he aims to leverage technology and data to help developers and brands authentically connect with gaming audiences.

Eatedali says, “Brandon [co-founder] and Josh [CEO] have built an incredible team with a ‘people-first’ culture. We’ve always connected through the shared goal of creating opportunities for creators and expanding the ways people experience and enjoy interactive content.

“Loaded is uniquely positioned with its investment in scalable tech solutions that will revolutionize audience acquisition and brand insights in gaming.”

Josh Swartz, CEO of Loaded added, “The driving force behind Loaded and Open World has always been the people. We strive to hire smart, open-minded, and forward thinking team members. J fits that description perfectly.

“I am confident that J’s experience and expertise will ensure our clients continue to get best in class service.”

Open World Solutions

Open World is Loaded’s marketing and data consultancy, offering community management, market research, and creator program solutions. Clients include Gillette, Spotify, Amazon, Scopely, Riot Games, and Sony Interactive Entertainment. Learn more at weareopenworld.gg.

Loaded

Loaded is a leading global gaming firm supporting talent, brands, and developers in growing their presence in gaming. Clients include Red Bull, Capitol Records, Verizon, Samsung, and Activision. Learn more at loaded.gg.

Phoebe Maxwell, phoebe.maxwell@loaded.gg