Dedicated AMG.EA architecture for
all-electric AMG models forms basis for extraordinary study
Spectacular proportions defined by a long wheelbase and
emphasized by short overhangs, powerful shoulders, large wheels, a
distinctive rear spoiler and star-shaped headlamp signature – the
Vision AMG makes an emotional statement from every perspective.
This extraordinary show car from Mercedes-AMG offers a glimpse of
the all-electric future of AMG Driving Performance. Beneath the
breathtaking exterior design of the four-door coupe is the equally
extraordinary dedicated AMG.EA platform, which is currently under
development in Affalterbach for all-electric performance
models.
“AMG is reinventing itself. As was once the case with our
founding fathers, there has been an amazing feeling of new
beginnings here in Affalterbach for quite some time now. The course
has been well and truly set for an electrified future, and we’ve
set the bar high. That’s because our customers expect something
very special from all-electric cars. We have already well and truly
proven our expertise in this regard with the SLS AMG Electric
Drive, our own E PERFORMANCE hybrid technology and the first
Mercedes-EQ derivatives. With this study, we are now offering a
first glimpse of how we are transferring the AMG DNA into the
all-electric future, starting in 2025. Gorden and his team are
pointing the way from a visual perspective with this extraordinary
design. At AMG, we have always stood for that extra shot of
emotion, driving fun, handling, ingenious aerodynamic features and
other innovative solutions. And that’s what we continue to stand
for with our first BEV developed entirely in Affalterbach. We’re
developing everything from scratch, from the dedicated AMG.EA
platform to the revolutionary drivetrain technology with which we
will take performance electric mobility to a whole new level,” says
Philipp Schiemer, CEO of Mercedes-AMG GmbH.
“The Vision AMG shows in spectacular style what electrification
could look like at Mercedes-AMG, while staying true to the brand
aesthetic. The study’s extreme proportions create fascination and
passion for performance – that’s what AMG is all about. The Vision
AMG is an impressive embodiment of the brand’s dual polarity – the
interplay of beauty and the extraordinary. At the same time,
elements from the future, such as the light signatures with the
illuminated high-tech grille, underscore the progressive evolution
of our design language of Sensual Purity,” says Gorden Wagener,
Chief Design Officer of Mercedes-Benz Group AG. “With its
contrasting modern surfacing and radical proportions, this car
showcases the next design step, building on the VISION EQXX and
moving further towards performance luxury. The seamless flow of
beautifully formed surfaces and the monolithic sculpture complete
the powerful aesthetic of the Vision AMG. The result is an electric
supercar, a style icon that stimulates desire – and that’s exactly
what sets a luxury sports car apart.”
Monolithic sculpture and radical proportions
The concept car is characterized by flowing, beautifully formed
surfaces. Joints and shut lines are reduced to a minimum, and the
rear and side windows are painted in the same Alubeam silver as the
car itself. The result is an overall look that reinforces the
impression of a monolithic sculpture.
The sporty proportions are particularly evident from the side,
and are defined by the technical layout – long wheelbase, sharply
raked A-pillar positioned far forward, short front overhang and
slightly longer, aerodynamically optimized rear overhang. It
clearly expresses the design language of Sensual Purity with
distinctive sports car cues such as the widely flared wheel arches
and broad, muscular shoulders at the rear.
The elegant greenhouse is integrated into the flowing overall
form and blends seamlessly into the low-lying silhouette. The roof
tapers as its line drops gracefully towards the rear, flowing
directly into the rear spoiler. The overall effect is a visually
fascinating and aerodynamically advantageous teardrop form, not
unlike that of the VISION EQXX. The sensual surfacing and the
powerfully defined sculpture are representative of the hallmark
Mercedes design language. Similarly, the brand’s aspiration to the
extraordinary is realized through the radical proportions and
sharply chiseled shark nose. The Vision AMG is an impressive
example of the dual polarity of the brand’s design approach
embracing “Beauty & the Extraordinary”.
The sharply angled tear-off edge at the rear incorporates an
active spoiler, elongating the side view while at the same time
improving the aerodynamics. It is framed by a precisely cut band of
light that accommodates a variety of different light installations,
providing an effective contrast with the large black AMG logo on
the rear of the car.
Breathtaking technology for hallmark performance
The technology of the Vision AMG tributes the spectacular design
in many ways. All of its drivetrain components are developed
entirely from scratch: not only the AMG.EA platform itself, but
also the dedicated high-performance high-voltage battery and the
revolutionary drive technology. The powerful heart of the Vision
AMG is its innovative Axial Flux Motor developed by Mercedes-Benz’
wholly owned subsidiary YASA. With its compact and lightweight
design it delivers substantially more power than conventional
electric motors.
Closed-off AMG grille with illuminated bars
The AMG-specific grille with vertical bars is retained as a
distinctive brand feature – despite the fact that an all-electric
drivetrain does not require a classic radiator at the front. The
high-tech development of the grille is therefore closed off,
painted in body color and fully integrated into the front end. As
the visual focal point, the grille emphasizes the futuristic look
of the Vision AMG with its illuminated bars and three-dimensional
exterior contour. The three-pointed star is positioned prominently
on the hood – as on the Mercedes-AMG Project ONE.
Extraordinary star-shaped light signature
The headlamp light signature points directly into the future.
Three LED elements form a stylized, three-dimensional Mercedes
star, ensuring the Mercedes and AMG branding is immediately
apparent and unmistakable by night and day. The two headlamps are
visually connected via the horizontal band of light above the
grille. This light band can display a variety of animations –
ranging from a welcome signature to constant light.
The round lights at the rear have a light design that is new yet
familiar. On each side, three LED rings are positioned in
cylindrical tubes. Here, too, small stars offer a nod to the
Mercedes brand. By way of contrast, the expressive rear diffuser is
painted deep black.
Connection to Formula 1 through form and color cues
The direct connection to the successful Mercedes-AMG Petronas F1
team is evident in further visual details. These include the silver
paintwork with a large-format star pattern across the shoulders and
rear fenders, functional elements in exposed carbon-fiber, the
aerodynamic design of the 22-inch wheels with aero claddings, the
AMG logo and elements on the sills and diffuser in the Petronas
colors.
The sporty high-tech seamless design and the breath-taking
proportions give the Vision AMG a futuristic character. The
four-door configuration also makes clear that the show car offers a
taste of a functional all-electric sports car of the future.
Despite the battery pack in the floor of the car between the axles,
the study sits considerably lower than the EQS and, thanks to its
intelligently designed interior floor, offers plenty of space for
four.
About Mercedes-Benz
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is
responsible for the distribution, marketing and customer service
for all Mercedes-Benz products in the United States. MBUSA offers
drivers the most diverse lineup in the luxury segment with 15 model
lines ranging from the sporty GLA SUV to the flagship S-Class and
the Mercedes-AMG GT Black Series. MBUSA is also responsible for
Mercedes-Benz Vans in the U.S. More information on MBUSA and its
products can be found at www.mbusa.com and www.mbvans.com.
Accredited journalists can visit our media site at
www.media.mbusa.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220519005767/en/
Michael Minielly, Michael.minielly@mbusa.com Ashley Gillam,
ashley.gillam@mbusa.com Andrea Berg,
andrea.a.berg@mercedes-benz.com
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