Summer Nears and Already Sports Illustrated(R) Makes a Statement on Sprint PCS Vision(SM) Phones Reaching Gold Status
May 23 2005 - 11:45AM
PR Newswire (US)
Summer Nears and Already Sports Illustrated(R) Makes a Statement on
Sprint PCS Vision(SM) Phones Reaching Gold Status Sprint PCS Vision
customers have taken Sports Illustrated to "Gold Status" with more
than 500K screen savers purchased for the personalization of their
mobile phones OVERLAND PARK, Kan., May 23 /PRNewswire/ -- As many
anticipate nicer weather, beaches and extra time to relax, Sprint
PCS Vision customers are adding a summer touch to their mobile
phones. Today, Sprint (NYSE:FON) announced that Sprint PCS Vision
customers recently surpassed 500K purchases of available Sports
Illustrated Swimsuit screen savers, provided by Summus,
Inc.(OTC:SMMU) (BULLETIN BOARD: SMMU) , a leading provider of
mobile media applications that optimize the consumer wireless
experience, for the customization of their mobile phone's screen.
(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )
"Mobile phones are a fun and very personal device that most of us
carry everyday," said John Burris, director - Wireless Data
Services, Sprint. "Many people want that device to reflect their
likes, hobbies and affiliations, and Sprint offers fun and unique
content that meet these customer interests." "Summus is dedicated
to creating personalization applications that are content-rich and
that offer customers a unique one-of-a-kind choice selection," said
Gary Ban, CEO of Summus, Inc. "Reaching Gold status with Sports
Illustrated Swimsuit screen savers on Sprint is an example of how
that strategy has been successful for us." Sports Illustrated joins
SpongeBob SquarePants (produced by Nickelodeon in collaboration
with Faith West); BlingPix(TM) (provided by LANA/BlingTones(TM));
and Graffiti-style art, Socially Hazardous (a popular sticker
brand), and Devil Art screen savers (all provided by Airborne
Entertainment) in reaching "Gold" status on the Sprint Nationwide
PCS Network. Sprint is leading the industry in personalization with
color devices, including the Sprint PCS Phone SCP-200 by Sanyo and
the Sprint PCS Vision Phone VI-2300 by Sanyo that together come in
a total of nine colors, as well as color accessories, including
designer cases by Dooney & Bourke. On the content front, Sprint
offers more than a thousand screen savers to choose from, including
models, rock stars and celebs; urban images; college and sports
team logos; and Picture Mail(SM) photos, as well as recently added
"Natural Wonders" (storms, volcanoes, etc.) and "Cartoons and
Comics." Sprint was the first U.S. carrier to introduce Music
Tones, real song ringers that are available for purchase on
virtually all Sprint PCS Vision Phones. "It's simple to change a
ringer or screen saver to fit your mood or lifestyle," said Burris.
"Customers can express themselves and identify callers in their
mobile phone address book by assigning different images or ringers
from an array of options." To access screen savers on the phone,
select Menu/Downloads/Screen Savers and Get New. Screen savers
range in price from $1.50-$2.50. Sports Illustrated Swimsuit screen
savers are $2.00 and can be accessed from Get New/For the
Fellas/Models/Swimsuit. Customers can purchase and download screen
savers directly on their Sprint PCS Vision Phones or by logging
into their account at http://www.sprintpcs.com/ . At the end of the
first quarter, there were 8 million Sprint data subscribers,
including 6.7 million Sprint PCS Vision customers. For the quarter,
ARPU was $61 with data revenues contributing $6.00. About Sprint
Sprint offers an extensive range of innovative communication
products and solutions, including global IP, wireless, local and
multiproduct bundles. A Fortune 100 company with more than $27
billion in annual revenues in 2004, Sprint is widely recognized for
developing, engineering and deploying state- of-the-art network
technologies, including the United States' first nationwide
all-digital, fiber-optic network; an award-winning Tier 1 Internet
backbone; and one of the largest 100-percent digital, nationwide
wireless networks in the United States. For more information, visit
http://www.sprint.com/mr . About SI.com SI.com, the home of SPORTS
ILLUSTRATED on the Web, is a 24/7 news site that provides
up-to-the-minute unparalleled journalism and photography unique to
SPORTS ILLUSTRATED from its staff of award-winning writers,
including Rick Reilly, Gary Smith and Steve Rushin. The website,
which posts more than 150 original stories each week and houses the
magazine's weekly content, as well as specials such as SI Swimsuit
and Sportsman of the Year, is also home to a large community of
fantasy sports players and leagues and has a searchable SI covers
database spanning almost 50 years of SPORTS ILLUSTRATED magazines.
About Summus Summus is a leading provider of mobile media
applications that optimize the consumer wireless experience. Summus
partners with leading content brands to develop compelling and
unique wireless applications and content for the mobile phone,
focused within the most popular areas of growth, including
photo-messaging, multi-player games, news/information and
personalization. Summus currently offers an ever-growing list of 28
mobile phone applications deployed through 41 major wireless
carriers in the U.S. and abroad. Summus designs and develops these
applications with the industry's most intuitive navigation that is
designed for a consistently superior user experience. For more
information, see http://www.summus.com/ .
http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO
http://photoarchive.ap.org/ DATASOURCE: Sprint CONTACT: Jackie
Bostick of Sprint, +1-913-794-3045, , or Felicia Ramsey of Summus,
Inc., +1-919-807-5646, Web site: http://www.sprint.com/
http://www.summus.com/ http://www.sprintpcs.com/
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