Time Inc. and Quigo Enter Into Long-Term, Exclusive Agreement
June 25 2007 - 8:30AM
PR Newswire (US)
Custom Version of Quigo's Adsonar Platform Anticipated to Generate
$100 Million Over Three Years NEW YORK, June 25
/PRNewswire-FirstCall/ -- Time Inc., one of the largest content
companies in the world and the largest magazine publisher in the
U.S. and U.K., and Quigo, a pioneer and leading provider of
performance marketing solutions for advertisers and premium
publishers, today announced that they entered into a multi-year,
exclusive agreement. Under the terms of the agreement, the
companies will deploy a custom version of Quigo's private label
AdSonar platform and create a new category of performance
advertising across Time Inc.'s leading digital brands including:
Time.com, CNNMoney.com, People.com, EW.com, InStyle.com, SI.com,
Golf.com, FanNation.com, SouthernLiving.com, SouthernAccents.com,
Sunset.com, CottageLiving.com, CoastalLiving.com, CookingLight.com,
and MyRecipes.com. According to Nielsen, Time Inc.'s digital
properties command an audience of over 19 million unique visitors
each month and will add to Quigo's already sizeable and fast
growing network of other premium sites. For the first time with
this new program, Time Inc. will be able to directly offer its
customers text-based pay-for-performance advertising solutions on
an individual property like CNNMoney.com or across a collection of
Time Inc's sites. Marketers will also be able to buy ads via an
easy, self-service interface (Time.quigo.com). And unlike other
blind ad networks where advertisers are uncertain of the specific
sites or pages where their ads will run, Quigo's AdSonar-powered
advertising platform will offer full transparency and control.
Advertisers will be able to buy many types of advertising and can
target specific pages like the Home Page of People.com, sections
like "Time.com - Health and Science" and hundreds of topics or
keywords such as, "Mutual Funds" or "Chicago Cubs." Quigo and Time
Inc. will also offer advertisers a variety of pricing options
including pay-per-click auctions, cost per impression and others to
be developed over time. The new program will help Time Inc. attract
new advertisers and budgets that will generate significant
incremental revenue. Based on the program's design, other Quigo
deployments, and Time Inc.'s experiences with sponsored links as
well as the type of advertising yield, the companies estimate that
advertising revenues will top $100 million over the first three
years of the partnership. "Our partnership with Quigo underscores
Time Inc.'s strategic focus on becoming a powerful force in digital
media. Quigo was the partner that could enable us to sell a
Time-branded solution directly to our own advertisers so we can
become a leader in performance-based advertising," said Ann Moore,
Chairman and Chief Executive Officer of Time Inc. "After a rigorous
evaluation, we came to the clear conclusion that Quigo's custom
platform provided the best solution for us to own our advertiser
relationships and generate significant incremental revenue." "We're
excited to welcome Time Inc. to the AdSonar network. This
partnership is a milestone for Quigo and a clear trend we see in
the online advertising industry where sophisticated media companies
are increasingly demanding more tailored and innovative
monetization solutions," said Mike Yavonditte, Quigo's Chief
Executive Officer. "Time Inc. has some of the crown jewels on the
Internet and together with Quigo's technology and unique approach,
we will be able to create a new ad marketplace designed to further
Time Inc.'s brands in the digital age. In doing so, Time will
capture the full value of their brands while also building their
own advertiser asset base. We look forward to launching the new
program in July and to expanding our partnership in the coming
years." Time Inc., a Time Warner company, is one of the largest
content companies in the world. With approximately 130 magazines,
it is the largest magazine publisher in the U.S. and U.K. Each
month, one out of every two American adults reads a Time Inc.
magazine, and one out of every 10, who are online, visits a company
web site (more than 19 million unique visitors). Time Inc.'s
popular brands and successful franchises extend to online,
television, cable VOD, satellite radio, mobile devices, events and
branded products. Quigo (http://www.quigo.com/), recently named
Company of the Year by AlwaysOn Media, provides innovative,
performance marketing solutions for advertisers and premium
publishers. Quigo's AdSonar is a leading network of premium
websites offering many types of advertising solutions. AdSonar's
content- targeted sponsored links are distributed to many of the
web's most recognized sites including ESPN.com, Forbes.com,
CareerBuilder.com, SportingNews.com, ABCNews.com, FoxNews.com,
LonelyPlanet.com, Fodors.com, IDG and on over 200 local, regional
and national newspaper and television sites including those of ABC,
The Chicago Tribune, Cox Communications, Fox, The Hearst Company,
The McClatchy Company, Morris Communications, Media News Group,
Scripps, USA Today and others. AdSonar offers advertisers multiple
targeting options for their campaigns including national and local
targeting by vertical category, site, individual page, topic,
and/or keyword. Quigo's suite of search marketing solutions,
including its flagship FeedPoint product, offers scalable,
technology-driven services to help leading e-commerce and directory
sites drive traffic, acquire new customers, and generate sales and
profits. Founded in 2000, Quigo has offices in New York City and
San Jose, CA. Contact Info: Time Inc. Dawn Bridges 212.522.2494
Quigo Lisa Kalscheur 646.289.6086 DATASOURCE: Time Inc. CONTACT:
Dawn Bridges of Time Inc., +1-212-522-2494, ; or Lisa Kalscheur of
Quigo, +1-646-289-6086, Web site: http://www.time.com/
http://time.quigo.com/
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