Obee's Franchise Systems Begins Construction on Two Restaurants in Fresno HEATHROW, Fla., Feb. 15 /PRNewswire-FirstCall/ -- Obee's Franchise Systems Inc. (OTC Pink Sheets: OBFC) today announced that it has started construction on two new restaurants in the Fresno, California marketplace. With one restaurant located at 208 N 12th Avenue, Hanford, CA and the second being constructed at the northwest corner of Bullard & Thesta Avenue in Fresno, these will be the third and fourth Obee's locations to open in the greater Fresno area. "We are conducting an aggressive building schedule so that our visible market presence will help drive the momentum of our marketing program," explained Peter Brown, OBFC CEO and President. OBFC has a market execution strategy based on reaching 'critical mass' in each marketplace in which the company operates restaurants. This enables the company to maximize both market share and audience penetration through marketing and advertising programs that become more cost-efficient as the number of restaurants grows. "Many franchises quickly open in as many markets as possible. We instead focus on building regional brand awareness and that only occurs when you have a number of restaurants contributing to a sizable advertising budget." obees(R) soups salads & subs is a fast-casual, deli-style restaurant featuring nutritious soups, salads and subs with an emphasis on fresh-sliced meats and cheeses. There are currently over 100 Obee's locations open or in various development stages around the United States. Obee's Franchise Systems Inc. has commitments to open an additional 1,300 stores over the next ten years. Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) currently has investments in approximately 603 franchised restaurants and 40 weight-loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's (OTC Pink Sheets: OBFC), Mountain Mike's Pizza, New York Burrito, Juicy Lucy's and Beverly Hills Weight Loss (OTC:BHWW) (BULLETIN BOARD: BHWW) and FransAction, Inc. (OTC Pink Kheets: FCTN). This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc. assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. CONTACT: Peter Brown of Obee's Franchise Systems Inc., 941-625-1501, Web site: http://www.obees.com/ Web site: http://www.obees.com DATASOURCE: Obee's Franchise Systems, Inc. CONTACT: Peter Brown of Obee's Franchise Systems Inc., +1-941-625-1501

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