Ultimate Franchise Systems CEO Discusses Company Value on CEOCast.com HEATHROW, Fla., April 7 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) announced today that its CEO Christopher Swartz was featured in an interview conducted by http://www.ceocast.com/ on Wednesday, April 6. During the interview, Swartz discussed UFSY's unique business model and his outlook for the company's performance during 2005. "Ultimate has positioned its business model in an area where there are few other players in our industry," remarked Swartz during the interview. UFSY is a venture and management company that develops partnerships with small to mid- sized restaurant franchises. UFSY first acquires controlling interest in these franchise systems. UFSY then consolidates and unifies the legal, accounting, marketing and purchasing systems of these organizations. During 2004, UFSY significantly increased the number of franchise affiliates from 385 to approximately 600. However, this growth has not been reflected in the market capitalization of its common stock. UFSY's market capitalization is currently less than $5 million. Last year at this same time, it was over $15 million. UFSY's brands include: Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobiks Subs, Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Mountain Mike's Pizza, New York Burrito, Picadilly Restaurants, and Juicy Lucy's Hamburgers. UFSY also has affiliations with Quality Restaurant Ventures Inc. (OTC Pink Sheets: QRVI), Obee's Franchise Systems Inc. (OTC Pink Sheets: OBFC) and FransAction Inc. (OTC Pink Sheets: FCTN). This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc. assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. CONTACT: Christopher Swartz of Ultimate Franchise Systems, 407-333-8587, Web site: http://www.ufsi.net/ DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, +1-407-333-8587 Web site: http://www.ufsi.net/ http://www.ceocast.com/

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