Now, You Can Bowl 'Under the Seas' at Bass Pro Shops, Brunswick Bowling & Billiards First-Ever Joint Effort
August 24 2009 - 11:06AM
PR Newswire (US)
Get Ready to Roll Strikes 'In The Ocean' At Uncle Buck's(R) Fish
Bowl(TM) and Grill In Grand Opening Fundraiser at Altoona, Iowa,
Bass Pro Shops, August 26 Nautically themed in-store bowling lanes
are a first for Bass Pro Shops and Brunswick MUSKEGON, Mich., Aug.
24 /PRNewswire/ -- Which will it be, as you stand on the dock wood
lane and aim into the ocean waters: a shark, your favorite seagull
or the lucky mermaid ball? Join a star-studded cast of sports, TV,
and music celebrities at the Aug. 26 Evening for Conservation, 6 -
9 p.m., to celebrate the Grand Opening of Bass Pro Shops in
Altoona, Iowa. The store and event is open to the public. Fifty
cents on every dollar spent at the fundraiser will be donated to
the National Fish and Wildlife Foundation's "More Fish" campaign
(http://www.nfwf.org/). Located on the southeast corner of the I-80
and Hwy 65 bypass, the new Bass Pro Shops Outdoor World store
celebrates their grand opening with activities and sales Aug. 27
through Aug. 30. While you're there, lace up a pair of bowling
shoes and test the new lanes - but watch out for the alligator ball
returns! Nautically themed Uncle Buck's Fish Bowl(TM) and Grill was
an extensive joint effort between Brunswick and Bass Pro Shops to
create the first-ever in-store bowling center. "Our goal was to
create something never seen before," said Brent Perrier, president
of Brunswick Bowling Products. "There is nothing else like it in
the industry, and we're thrilled that Bass Pro Shops chose
Brunswick to be a part of it." This new 15,000 square-foot bowling
center features 12 custom-designed lanes divided into two 6- lane
areas, billiards room with a fireplace, two tournament pool tables
and a casual family dining area for up to 150 people. An
island-themed bar features an elevated 750-gallon saltwater
aquarium of exotic fish. Bowlers will walk up to a wooden ship to
rent shoes and reserve lanes, while surrounded by hand-painted wall
murals of ocean life along with fish mounts suspended from the
ceiling. Across the lanes, a custom designed continuous lane mural
of beautiful sea life tops off the underwater atmosphere. The
first-ever custom designed lane, Brunswick Anvilane(TM), is
imprinted with an amazing underwater scene depicting sea turtles,
sharks and stingrays. Custom, themed lane markings that look like
fish, provide visual guides for bowlers, while special-effect
lighting makes the waters come to life. All of the elements
incorporate glow-in-the-dark imagery that will make the cosmic
bowling experience like no other. To add to the family-friendly
atmosphere, Brunswick exclusive Pinball Wizard(TM) offers kids
bumper rails that keep them from rolling gutter balls. Brunswick
ball returns have been customized to resemble sharks and
alligators, and bowlers will rest between turns in dock wood seat
areas, which display fish "bragging boards." Even the bowling balls
are custom designed Viz-A-Ball bowling balls, designed and made by
On The Ball Bowling, an official licensee of Brunswick Bowling and
Billiards Corp., and feature images of sharks, seagulls, bobbers,
octopus, leopards, mermaids, camouflage and more. "This is a
facility that you just have to see for yourself," said Perrier.
"It's a breath of fresh air for the industry, and I hope it will
inspire many more like it." For more information on Bass Pro Shops,
visit http://www.basspro.com/. For more information on Brunswick,
go to http://www.brunswickbowling.com/. About Brunswick Bowling
& Billiards Headquartered in Lake Forest, Ill., Brunswick
Corporation has been a leader in the recreation business for more
than 160 years. Founded in 1845 to make billiards tables, Brunswick
Corporation is a Fortune 500 company and the leader in bringing
Genuine Ingenuity(TM) to everything it makes. Brunswick Bowling
& Billiards, one of the largest operators of full-service
bowling and family recreation centers in North America, is a
full-line supplier of bowling equipment, supplies and consumer
products, and designs billiards tables and accessories. For more
information, visit our Web site at
http://www.brunswickbowling.com/. About Bass Pro Shops Group: Bass
Pro Shops - 56 retail stores in 26 states and Canada visited by
over 100 million people annually, international catalog and
internet retailing, American Rod & Gun wholesale division
selling to over 7,000 independently owned retail stores worldwide,
Outdoor World Incentives also selling Bass Pro Shops gift cards
through over 132,000 retail outlets across America and a restaurant
division with 26 locations. For more information regarding Bass Pro
Shops store locations, products or special events, please visit
http://www.basspro.com/. To request a free catalog, call 1-800-BASS
PRO. Tracker Marine Group - Manufactures and sells Tracker, Nitro,
SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako and
SeaCraft boats through Bass Pro Shops retail stores and over 400
dealers worldwide. Visit http://www.trackerboats.com/ Resort Group
- Big Cedar Lodge and other resort properties including restaurants
and golf course. Visit http://www.bigcedar.com/ for more
information. DATASOURCE: Brunswick Bowling & Billiards CONTACT:
Kristin Filz, Manager, Marketing Services of Brunswick Bowling
& Billiards, +1-231-725-4652, Web Site:
http://www.brunswickbowling.com/ http://www.basspro.com/
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