Reply Revolutionises the Configuration Experience With "AI Product Discovery": a Product Configurator Harnessing the Potential of AI and Real-time 3D
January 15 2024 - 2:30AM
Business Wire
Reply announces the launch of AI Product Discovery a
real-time 3D product configurator powered by generative
AI. The solution introduces a new mode of interaction with
digital twins, simplifying the understanding of the product and its
variations, thus enhancing the overall product configuration
experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240115218239/en/
AI Product Discovery is a solution that
leverages real-time 3D configuration technologies and generative
Large Language Models for photorealistic product visualisations and
immersive experiences. (Photo: Reply)
Developed by Infinity Reply and Machine Learning Reply,
specialised companies within the Reply group focusing on 3D Content
& Spatial Computing and AI, "AI Product Discovery" enables the
creation of highly realistic real-time 3D representations of
objects and environments, thanks to Epic's Unreal Engine
technology. Leveraging generative AI, the configurator provides a
digital assistant on the Large Language Model by OpenAI but is
integratable with other Large Language Models as well, interacting
with and supporting the end user during configuration
activities.
The AI Product Discovery configurator provides a seamless,
intuitive, and personalised experience. It employs a generative
AI model that guides the user through configuration paths, offering
precise and contextualised information about each product or
brand's specific features. Additionally, it allows for the creation
of unique patterns of materials and textures. By utilising voice,
gestures, or text commands, users can seamlessly customise the
product in real-time – altering finishes, colours, materials, and
options. Thanks to advanced real-time 3D technologies, users have
control over the product's animations and a better visualisation of
its features and movements.
Its versatile design enables AI Product Discovery to cater to
diverse sectors, ranging from automotive and retail to home
appliance manufacturing, offering round-the-clock personalised
assistance through both physical and digital platforms.
For more information on AI Product Discovery and Reply's
generative AI-based solutions, visit: www.ai.reply.com.
Reply Reply [EXM, STAR: REY] specialises in the design
and implementation of solutions based on new communication channels
and digital media. Reply is a network of highly specialised
companies supporting key European industrial groups operating in
the telecom and media, industry and services, banking, insurance
and public administration sectors in the definition and development
of business models enabled for the new paradigms of big data, cloud
computing, digital media and the Internet of Things. Reply services
include: Consulting, System Integration and Digital Services.
www.reply.com
Infinity Reply Infinity Reply is the Reply Group company
specialised in 3D visualisations and the development of customised
real-time and CGI solutions. The portfolio includes offline and
realtime consulting services, the development and implementation of
creative and technological concepts, the production and
implementation of content based on established technologies, data
formats and interaction devices. Possible applications include
product design and development, marketing and sales, training and
service, as well as entertainment. www.infinity.reply.com
Machine Learning Reply Machine Learning Reply is the
Reply Group company specialised in providing artificial
intelligence services and solutions to guide its customers towards
digitisation, helping them to become more competitive and
data-driven through Smart Analytics, Machine Learning and
Artificial Intelligence. With expertise in deep learning, machine
vision, NLP and predictive modelling, the company helps its
customers to empower their business by providing them with highly
experienced dedicated development teams.
www.machine-learning.reply.it
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240115218239/en/
Press contact: Reply Fabio Zappelli
f.zappelli@reply.com Tel. +390117711594
Aaron Miani a.miani@reply.com Tel. +44 (0)7769 158787
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