WINSTON-SALEM, N.C., Aug. 24 /PRNewswire/ -- Twin City Youth Soccer Association (TCYSA) has awarded the naming rights of its new soccer complex to BB&T Corporation. Under terms of the agreement, the soccer park will carry the BB&T name through 2016. Financial terms were not disclosed. The state-of-the-art, 11-field complex will be officially designated "BB&T Soccer Park" in a brief ceremony during a members-and-families-only gathering at the TCYSA complex on Friday from 5:30 p.m. to 7 p.m. The 60-acre athletic facility, which has been in use since the summer of 2006, is located near Exit 182 of I-40 on the Davie-Forsyth county border. In addition to the official announcement of the naming sponsorship and the unveiling of the BB&T Soccer Park signage, TCYSA officials also plan to break ground for the complex field house. The modern structure will include office space, restrooms, dressing rooms, meeting rooms/multi-purpose rooms, concessions, a lounge, storage and room for future growth. Future plans include locker rooms and showers. Weather permitting, the BB&T hot air balloon will be at the event and will be visible around the Winston-Salem area during the day. "We believe BB&T Soccer Park is well on the way to becoming one of the premiere athletic facilities of its kind in the southeast United States," said Pete Polonsky, president of TCYSA. "Our affiliation with one of the finest financial institutions in the region certainly enhances that luster." Cantey Alexander, president of BB&T's Triad Region said that, "a key component of BB&T's mission is to make the communities in which it does business better places to live and work. "Over the next 10 years and beyond, tens of thousands of young people will compete on the fields of this outstanding sports complex. BB&T is privileged to have played a small role in making that happen. "We congratulate the Twin City Youth Soccer Association for its long- standing commitment to excellence that has given TCYSA its great reputation within our community and throughout North Carolina. BB&T has been privileged to have the Association as a client - and now a partner." Acquiring the naming rights for BB&T Soccer Park is another significant step for the company in its growing and more-focused sports marketing program. BB&T is also involved in NASCAR, college and high school sports, minor league baseball events and the NFL. "Activities at BB&T Soccer Park will certainly have a positive impact on the region's economy," said Winston-Salem Mayor Allen Joines. "Out-of-town players participating in weekend tournaments as well as collegiate events, including the Atlantic Coast Conference, are expected to contribute tens of thousands of dollars to the economy in the form of food, lodging and gasoline expenditures." As evidence of the complex's economic clout, last weekend more than 2,300 players and their parents representing 147 teams from throughout the Southeast participated in a tournament at BB&T Park, resulting in hundreds of hotel rooms being occupied and thousands of meals being sold. The TCYSA vision is: to help its more than 1,400 players achieve success in soccer through building strong, active kids; to teach life skills, such as discipline and teamwork, confidence and resolve, and collaboration and focus; to bridge social barriers by integrating diversity; and to make a positive impact on the local economy by bringing youth soccer enthusiasts from throughout the Southeast to tournaments hosted at BB&T Soccer Park. With $127.6 billion in assets, BB&T operates more than 1,500 financial centers in 11 states and Washington, D.C. BB&T Corporation is the nation's 11th largest financial holding company. More information about the company is available at http://www.bbt.com/ . DATASOURCE: Twin City Youth Soccer Association CONTACT: Pete Polonsky, President of Twin City Youth Soccer Association, +1-336-655-7163; or Cantey Alexander, President of BB&T Triad Region, +1-336-733-1120 Web site: http://www.bbt.com/ Company News On-Call: http://www.prnewswire.com/comp/809325.html

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