Purple Tree Encourages Women to Play Around
January 23 2006 - 9:30AM
PR Newswire (US)
Helping Women Connect With Their Inner Creative Voice Through
Creative Play Provides a Unique Opportunity To Start a Home-Based
Career TAMPA, Fla., Jan. 23 /PRNewswire/ -- More and more women are
playing around these days, and a new company is helping them do it!
Purple Tree, Inc. ( http://www.purpletree.com/ ), was founded with
the purpose of empowering women to reconnect with their natural
creative spirit by providing a variety of "playful" experiences
like making jewelry, memory/paper crafts, home decor creations, and
more. Purple Tree, Inc., a division of Blyth, Inc., utilizes
in-home parties to bring creative projects to today's busy women,
giving women good reason to reconnect with themselves, their
friends and their inner creative voice. It turns out, "playing" is
good for the soul. Scientists tell us that women who make time for
"creative play" are emotionally healthier than those who don't.
Doing a simple craft project can give women a sense of
accomplishment, a feeling of being connected to others and the
world, and a boost in self-esteem. Women today lead hectic
lifestyles where they juggle many roles, tasks, and schedules; and
these busy women are seeking ways to alleviate daily stress. New to
the world of direct sales, Purple Tree creative projects are sold
exclusively through home parties. "But," says Barbara Mellens,
Company Experience Advocate, "these are not your mother's home
parties!" Mellens explains that the Purple Tree party is based on
the premise that women come to have fun first and shop second. "We
tell them ... 'Come in -- play a little - - live a lot!'" In Purple
Tree terms, that means that each guest takes home a hand-made mini
project at no cost. Amidst an atmosphere of laughter and relaxation
that results from doing a project, guests feel refreshed and
rejuvenated. "In fact," Mellens says, "guests have described the
party as a 'spa for the mind.' Now that's definitely a party for
today's Gen-X woman!" In addition to purchasing creative play
projects, women can start their own Purple Tree business. Direct
sales is a $30 billion dollar industry in the U.S. Purple Tree
offers a ground floor opportunity that will prove to women that
they can have fun making money. About Purple Tree Purple Tree,
Inc., a ground-breaking entry in the direct selling industry, began
operating in the U.S. in November 2004 and launched in Canada in
October 2005. The Tampa, Florida-based company markets a broad
range of creative projects, including jewelry, memory/paper crafts,
home decor, and more through home parties and clubs. Purple Tree is
a part of Blyth, Inc.. Blyth, Inc., headquartered in Greenwich,
Connecticut, designs, markets, and distributes an extensive array
of candles, home fragrance products, decorative accessories,
seasonal decorations, and household convenience items. Blyth, Inc.
is traded on the NYSE, symbol BTH. For more information about
Purple Tree, contact Debba Haupert at 513-533-0793, or visit
http://www.purpletree.com/ . DATASOURCE: Purple Tree, Inc. CONTACT:
Debba Haupert, Purple Tree PR Advocate, +1-513-533-0793, or Web
site: http://www.purpletree.com/
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