- LoopNet.com Generated Over 6 Times the Traffic of Its Nearest Competitor in the Fourth Quarter of 2008 - SAN FRANCISCO, Jan. 27 /PRNewswire-FirstCall/ -- LoopNet, Inc. (NASDAQ: LOOP), which operates the largest online commercial real estate marketplace, is maintaining its leadership position as the most heavily trafficked commercial real estate web site and is expanding its position relative to other online commercial real estate sites. ComScore Media Metrix reported that for the three months ended December 31, 2008, LoopNet.com generated an average 846,000 unique visitors monthly. LoopNet generated 6.1 times the web site traffic of the next closest service during the fourth quarter and 5.5 times the traffic for the full year 2008, based on comScore's monthly unique visitor metrics. LoopNet's traffic lead has been increasing steadily over the past several years. For the full year 2007, it was 4.5 times the nearest competitor, and for 2006 it was 3.7 times. (Graphic image available at http://www.loopnet.com/traffic) In addition to comScore, LoopNet utilizes Google Analytics to measure and monitor its web site traffic. According to the Google Analytics service, LoopNet generated an average of approximately 5.0 million unique visitors quarterly in 2008, up 11.3% compared with the 4.5 million average quarterly unique visitors recorded in 2007. (ComScore and Google measure traffic differently. Among other things, comScore metrics are based on U.S. visitors to LoopNet.com.) "In this challenging commercial real estate environment, LoopNet's traffic metrics are a testament to the fact that our members consider online solutions in general, and LoopNet in particular, to be a highly effective resource for marketing and searching for available property," said Thomas Byrne, LoopNet's President and COO. "We remain the #1 online commercial real estate marketplace for a variety of reasons, including our cost-effectiveness, unparalleled reach and tangible value delivered to our clients." The LoopNet marketplace, available at http://www.loopnet.com/, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. At the end of Q3 2008, LoopNet had more than 3 million registered members and the LoopNet marketplace featured more than $535 billion of property available for sale and 4.9 billion square feet of space for lease. About LoopNet LoopNet, Inc. is the leading online marketplace for commercial real estate and businesses for sale in the United States. The LoopNet.com online marketplace enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease by submitting detailed property listing information in order to find a buyer or tenant. Commercial real estate brokers, agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. By connecting the sources of commercial real estate supply and demand in an efficient manner, LoopNet enables commercial real estate participants to initiate and complete transactions more cost-effectively. LoopNet also delivers technology and information services to commercial real estate organizations to manage their online listing presence and optimize property marketing. LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including CB Richard Ellis, Century 21 Commercial, Coldwell Banker Commercial, Colliers International, The CORE Network, Cushman & Wakefield, First Industrial Realty Trust, Grubb & Ellis, Jones Lang LaSalle, Lee & Associates, Lincoln Property Company, Marcus & Millichap, NAI Global, ONCOR International, Prudential CRES, RE/MAX, Sperry Van Ness, Staubach Retail and TCN Worldwide. Forward-Looking Statements This release contains forward-looking statements regarding LoopNet's online commercial marketplace, our customers, our strategic alliances, the continuing adoption of the Internet to market and search for commercial real estate and the value we provide to our members. These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties. Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, economic events or trends in the commercial real estate market or in general, our ability to introduce new or upgraded products or services and customer acceptance of such services, our ability to integrate service partners into our systems and platforms, our service partners' ability to expand and manage growth, our ability to continue to attract unique visitors to our web site, our ability to continue to attract new registered members, convert them into Premium Members and retain such Premium Members, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, our ability to receive timely and accurate sales data from our partners, seasonality and our ability to manage our growth. Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC). Copies of filings made by us with the SEC are available on the SEC's web site or at http://investor.loopnet.com/sec.cfm. LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release. DATASOURCE: LoopNet, Inc. CONTACT: Cary Brazeman of LoopNet, Inc., +1-310-205-3590, Web Site: http://www.loopnet.com/

Copyright