Visteon and 3M Announce New Technology Collaboration
January 07 2008 - 1:00PM
PR Newswire (US)
LAS VEGAS, Jan. 7, 2008 /PRNewswire/ -- Visteon Corporation and 3M
announced a global advanced technology collaboration today at a
2008 International Consumer Electronics Show (CES) press conference
in Las Vegas. The companies unveiled a jointly developed
demonstration vehicle showcasing more than 50 technologies designed
to enhance the driving experience. The technologies demonstrate
potential commercial applications that could result from this
collaborative arrangement. The vehicle is on display at Visteon's
booth (CP7) during CES, which runs from Jan. 7-10. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO) The
collaboration paves the way for the two Fortune 500 companies to
develop consumer-focused original equipment and aftermarket
automotive products that capitalize on the expertise of each
company. Combined, the two companies have years of experience
supplying products and services to the automotive industry. 3M is
recognized universally as an innovator, supplying more than 1,000
products to the automotive marketplace by tapping into a broad
range of technology platforms. Lighting, optical films and
capacitive sensing technologies are just a few examples of
technologies 3M applies in the automotive space. Visteon, one of
the world's largest automotive suppliers, is known in the
automotive industry for its first-to- market innovations in
automotive climate, interior and electronics systems. The
collaboration on this demonstration vehicle is the culmination of
discussions initiated several years ago by the two companies. The
initial discussions between the two companies were intended to
learn about one another's innovation processes. "From those
discussions, we realized we had very similar cultures that fostered
open innovation," said Steve Meszaros, vice president of Visteon
electronics. "From there, we reframed our discussions and began
collaborating on solution-based products; that is, products that
solve a particular consumer need." The companies began to design a
solution-based prototype vehicle, taking into consideration
consumer research and mega-trends. The vehicle unveiled today
demonstrates more than 50 innovative technologies. These
technologies are solution based, addressing six social trends:
comfort, connectivity, convenience, health, flexibility
(individualism), and sensory. For example, the vehicle's center
stack electronics has the capability to link the user's personal
devices -- such as an iPod(R) or mobile phone -- to the vehicle's
audio system, allowing the vehicle controls to become the user
interface. This solution addresses the connectivity trend. The two
companies plan to unveil another demonstration vehicle in Europe
later this year. "This relationship is exciting; it brings together
two automotive companies with unique and complementary strengths,"
said Steve Schreiner, marketing director, 3M Global Automotive
Market Center. "3M and Visteon intend to use the demonstration
vehicle as a centerpiece in discussions with automakers about
developing technology that addresses social trends and meets
consumer needs." Visteon and 3M are able to innovate intelligently
because of their in-depth understanding of both the OEMs who
manufacture vehicles and the end consumers who ultimately purchase
vehicles. This collaborative approach is key to Visteon's
electronics strategy. Visteon strategically aligns itself with
leading innovators in the consumer segment to ensure its products
use the latest cutting edge technologies. "We've worked with
Nintendo to bring GameBoy(R) Advanced to the vehicle and other
companies such as Boston Acoustics to bring the industry the best
there is in sound systems," explained Meszaros. "3M is a known
innovator in a broad range of technologies that can be applied to
current customer concerns and future trends." Visteon Corporation
Visteon is a leading global automotive supplier that designs,
engineers and manufactures innovative climate, interior, electronic
and lighting products for vehicle manufacturers, and also provides
a range of products and services to aftermarket customers. With
corporate offices in Van Buren Township, Mich. (U.S.); Shanghai,
China; and Kerpen, Germany; the company has facilities in 26
countries and employs approximately 43,000 people. About 3M A
Global, Diversified Technology Company Every day, 3M people find
new ways to make amazing things happen. Wherever they are, whatever
they do, the company's customers know they can rely on 3M to help
make their lives better. 3M's brands include Scotch, Post-it,
Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and
Vikuiti. Serving customers around the world, the people of 3M use
their expertise, technologies and global strength to lead in major
markets including consumer and office; display and graphics;
electronics and telecommunications; safety, security and protection
services; health care; industrial and transportation. For more
information, including the latest product and technology news,
visit http://www.3m.com/. Scotch, Post-it, Scotchgard, Thinsulate,
Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO
http://photoarchive.ap.org/ DATASOURCE: Visteon Corporation
CONTACT: Media, Melissa Andrade of Visteon, +1-734-710-5546, , or
Stephanie Sanderson of 3M, +1-651-733-8588, Web site:
http://www.visteon.com/ http://www.3m.com/
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