Rubbermaid(R) Tops Builders' Brand Preference in Closet Organization and Launches New Configurations(TM) Closet Line for Consume
March 22 2005 - 10:02AM
PR Newswire (US)
Rubbermaid(R) Tops Builders' Brand Preference in Closet
Organization and Launches New Configurations(TM) Closet Line for
Consumers FAIRLAWN, Ohio, March 22 /PRNewswire-FirstCall/ --
America's number-one brand in home products* just got another vote
of confidence, this time from professionals, for the organization
challenge that tops all of our lists: closets. In a 2005
independent brand-use study conducted by Readex, readers of Builder
magazine ranked Rubbermaid as their number-one choice for closet
organization. Rubbermaid ranked as the most familiar brand in
closets, and more builders cited Rubbermaid than any other closet
brands used in the past two years. Rubbermaid's closet products
range from professional-grade wire and melamine lines in rich
finishes offered to builders, to beautifully finished
out-of-the-box systems sold at retail for consumers. Rubbermaid's
closet lines for professional builders are widely used in new
construction and remodeling projects. For this market, Rubbermaid
recently expanded its popular ventilated wire-shelving selection
with an epoxy satin- nickel finish. Innovative FreeSlide(R)
hardware affords smooth hanger movement, while TightMesh(TM)
shelving eliminates marks on sweaters and other soft garments. New
this year for builders, Rubbermaid is adding to its melamine
Heirloom Collection for closets with a cherry finish that matches
the deep millwork finishes gaining popularity in new homes. For the
do-it-yourself set, Rubbermaid's new Configurations(TM) closet line
offers consumers a one-of-a-kind, customizable solution that
combines an easy-to-install kit, complete with adjustable shelves
and rods, with a full line of accessories to accommodate anyone's
storage aspirations. Heavy-duty metal construction offers maximum
weight capacity (upwards of 500 pounds), while thoughtful touches
like epoxy coating, chrome finishes and rubber-ended hangers
combine form with function. Best of all, you don't need to be a
hacksaw-wielding professional to install the Rubbermaid system; a
screwdriver, drill and level are the only tools needed. Pre-cut
rails and telescoping rods and shelves eliminate the cutting,
trimming and exacting measuring typically necessary in closet
systems. That telescoping design is the innovative feature that
makes Rubbermaid's the only out-of-the-box closet system with
shelves, rods and accessories that adjust both vertically and from
side to side, without additional tooling. Because components slide
in and out, width adjustments can be made on the fly, making
seasonal changes and shopping-spree reconfigurations truly simple.
Configurations kits come in lengths ranging from four to eight feet
and include shelving, hanging rails, brackets, hanging rods and all
of the hardware necessary to install the system. Additional
accessories include storage racks, extra shelving, wire baskets,
pants organizers, shoe rods and shelves, and special organizers for
ties and belts (each holds 30). All hook securely into the mounting
rails and may be lifted out for repositioning. Shelves, hanging
rails and brackets are epoxy-coated for durability and snag- free
performance, while hanging rods and other accessories come in a
sleek chrome-plated finish. Sliding baskets and organizers have
ball-bearing glides to slide into place smoothly. Rubbermaid's
Configurations closet products are debuting this spring at a
variety of general, home and hardware retailers, including all
Chicago-area and selected other Wal-Mart Stores. More information
about the products is available at the company's web site:
http://www.rubbermaid-configurations.com/ . About Rubbermaid:
Rubbermaid Home Products is a leading designer and manufacturer of
durable, innovative household organization and utility products,
and is among the most trusted, consumer-loyal brands in America.
Part of the Newell Rubbermaid family, Rubbermaid markets a full
line of exceptional-quality products for home, closet and garage
organization; kitchen, bath and outdoor storage; as well as
seasonal and hardware products in a variety of materials. For more
information, please visit Rubbermaid's web site at
http://www.rubbermaid.com/ . *HFN biannual surveys rank Rubbermaid
as the number-one brand in home products. DATASOURCE: Rubbermaid
CONTACT: Lorrie Paul Crum of Rubbermaid Home Products,
+1-330-869-7409, or Mobile, +1-330-819-0951 Web site:
http://www.rubbermaid-configurations.com/
http://www.rubbermaid.com/
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