Open Text Acquires Vizible Corporation
April 08 2009 - 8:17AM
PR Newswire (US)
Adds Vizible's Powerful Rich Media Publishing, Content Syndication
and Analytics Tools to its Digital Media Capabilities in the Open
Text ECM Suite WATERLOO, ON, April 8 /PRNewswire-FirstCall/ -- Open
Text(TM) (NASDAQ: OTEXNASDAQ:TSX:NASDAQ:OTC), a global leader in
Enterprise Content Management (ECM), announced today that it has
acquired Toronto-based Vizible Corporation, a privately held maker
of award-winning digital media interface solutions delivered via an
innovative publishing platform that enables cutting-edge
syndication and analytics. The addition of Vizible expands Open
Text's fast growing set of Digital Media solutions, which helps
companies manage rich-media content such as video, audio, graphics
and photography. Vizible's solutions will give Open Text a strong
set of digital media solutions that fit today's social media
applications, providing unique capabilities to marketers and
advertisers, as well as media and entertainment organizations
looking for new ways to extend the value of their intellectual
property in a social media world. "Social media is driving demand
for richer online experiences, including video and more engaging
visual elements -- there's greater demand for content owners to
deliver these in order to set themselves apart," said Scott Bowen,
President of Open Text's Digital Media Group. "Our acquisition of
Vizible adds powerful tools and digital media expertise to the Open
Text ECM Suite, and will play a central role in the development of
new, innovative digital and social media solutions." Vizible's
solutions provide the ability to create a rich, 3-D navigation
experience for traditional media, and the ability to deliver
content across a range of display devices. The presentation of
content is driven by rules that users can personalize so that each
viewer's experience can be different. Vizible's solutions tie well
with the ever changing world of multi-platform content consumption
across the web -- via cell phones, PDAs, and Web browsers - and the
need to provide a consistently superior experience to viewers no
matter where or how they're accessing content. The Vizible solution
also allows customers to easily syndicate their rich media content
to consumers, business customers or supply chain partners using an
open-standards platform. Using Vizible, for example, a company can
create rich media widgets that can deliver videos, photos or other
branded content. Companies can use the solution to offer easily
embeddable, branded rich media content on a wide range of sites,
from partner or retailer sites, to Facebook, to blogs. As customers
syndicate their content, they are also able to maintain control and
leverage an inherent set of analytic capabilities Vizible offers in
its solutions. "At Vizible we worked to give customers the best of
both worlds: the ability to create and easily offer rich visual
experiences for their audiences, while retaining control and
providing quality usage data," said Anthony Gallo, former Founder
and Chief Technology Officer of Vizible, who will join Open Text as
Vice President of Digital Media Experiences. "We're excited about
the opportunities afforded at Open Text, where we will be able to
build on the work we've done and integrate our solutions to
complement the broader portfolio of Open Text digital media, social
media and ECM offerings." As part of the acquisition, Open Text
will add the Vizible team to the company's Digital Media Group.
Vizible employees will remain in the Toronto area at Open Text's
Richmond Hill, Ontario office. Open Text is a leader in enterprise
Digital Asset Management (DAM) solutions, offered as part of the
Open Text ECM Suite. The solutions bring a depth of experience
around rich media workflows and capabilities. Open Text's
award-winning and proven DAM solutions are the choice of leading
companies around the world, including BBC, Walmart, Time, Discovery
Communications, Paramount, HBO and many more. For more information
about the Open Text Digital Media Group, go to:
http://digitalmedia.opentext.com/. About Open Text Open Text, an
enterprise software company and leader in enterprise content
management, helps organizations manage and gain the true value of
their business content. Open Text brings two decades of expertise
supporting 50 million users in 114 countries. Working with our
customers and partners, we bring together leading Content
Experts(TM) to help organizations capture and preserve corporate
memory, increase brand equity, automate processes, mitigate risk,
manage compliance and improve competitiveness. For more
information, visit http://www.opentext.com/. Safe Harbor Statement
Under the Private Securities Litigation Reform Act of 1995 This
news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the
Company's growth and profitability prospects, the benefits of the
Company's products to be realized by customers, the Company's
position in the market and future opportunities therein, the
deployment of Open Text ECM Suite and our other products by
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Copyright (C) 2009 by Open Text Corporation. OPEN TEXT, the OPEN
TEXT ECM SUITE are trademarks or registered trademarks of Open Text
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DATASOURCE: Open Text Corporation CONTACT: Richard Maganini, Open
Text Corporation, (847) 267-9330 ext.4266, ; Stephanie Fazio, Open
Text Corporation, (519) 888-7111, ext.2429, ; Brian Edwards,
McKenzie Worldwide, (503) 577-4583,
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