Delivery Hero Shares Climb After Exiting Crowded Germany Market
December 22 2021 - 4:22AM
Dow Jones News
By Ed Frankl
Shares in Delivery Hero SE climbed on Wednesday after it said it
would scale down its services in Germany and quit the Japanese
market.
At 0945 GMT, shares were up 6.6% to EUR98.32.
Delivery Hero said it would exit six German cities, including
Hamburg, Munich and Frankfurt, having entered the market this
summer, and divest in foodpanda Japan, the local subsidiary it
started in September 2020.
"These decisions allow Delivery Hero to shift its resources to
highly attractive growth opportunities in other markets and new
verticals, especially in quick commerce, that are expected to
generate more value for the ecosystem and shareholders," the
company said in a statement.
Delivery Hero blamed an increased number of players in Germany
and a shortage of riders that meant "a new reality" emerged in the
country toward the end of 2021. An innovation hub will remain in
Berlin.
Shares in its rival Just Eat Takeaway.com NV, currently by far
the top food-delivery service in Germany, also rose on Wednesday
morning, up 4.3% to EUR49.27.
Delivery Hero's move "underlines our view that it is extremely
difficult to break into a market where there is already a dominant
No.1 operator," ING analysts said.
"It will provide comfort that Just Eat Takeaway's key profit
pool Germany is not at risk despite several players having recently
entered the market," ING added.
Uber Eats and DoorDash have also made forays into the German
market in recent months, but have struggled to eat into
Amsterdam-based Just Eat Takeaway's market share.
Germany has also tightened restrictions in the post-Christmas
period, introducing strict rules on large events and banning
meetings of more than 10 people, all of whom must be vaccinated or
recovered from the coronavirus, over fears of the Omicron
variant.
Write to Ed Frankl at edward.frankl@dowjones.com; @Ed_Frankl
(END) Dow Jones Newswires
December 22, 2021 05:07 ET (10:07 GMT)
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