Acxiom(R) Introduces Software-as-a-Service Business Intelligence Solution
August 25 2008 - 10:00AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) today announced the release of
Acxiom BI Platform-X�, the industry�s first software-as-a-service
platform for information processing and analysis. BI Platform-X is
a comprehensive, highly scalable turnkey platform offered to
clients on a subscription basis. The solution brings together the
consumer data, information technology and analytical tools
necessary to deliver business intelligence results at a cost much
lower than current alternatives. �BI solutions that enable business
growth and profitability are a top priority now more than ever,�
said Acxiom BI Product Leader Todd Barron. �The explosion of data
proliferation and the need to manage, organize and analyze massive
amounts of information, as well as gain meaningful intelligence
from it, is an extremely complex and expensive undertaking that
requires specialized technical expertise and data. This new
offering allows companies to deploy a BI platform in less time with
less risk and with higher data quality. We�ve eliminated the need
for companies to go out and find specialized resources, which
allows them to meet their business needs in the shortest possible
time frame.� Barron added that the platform can be deployed in a
matter of weeks and comes pre-configured with market-leading
database, business intelligence, and analytics software installed
and ready to use without any capital expenditure. �Today�s
executive is looking for a partner that can not only provide the
entire hardware and software stack needed to meet their business
intelligence needs, but one that has the experience and knowledge
to successfully implement it with a consultative approach,� said
Acxiom CEO and President John Meyer. �Our ability to combine
leading data management services and deep consumer insight with
best-of-breed tools and technologies makes this a unique offering
for the market.� The platform�s pre-configured hosted environment
includes all hardware, software and network infrastructure needed
to deliver business intelligence, allowing clients to add storage,
BI or database capacity on demand, and securely transfer and manage
data to and from the system as needed from anywhere with an
Internet connection. In addition to the platform, consulting
services are available to provide expert help during any phase of
the pre-development or development lifecycle. Acxiom IT Services
Information-intensive companies rely on Acxiom to provide
business-critical IT infrastructure services and business
intelligence solutions that enable our clients� growth and
profitability. Mission-critical systems are delivered through
Acxiom�s agile, highly secure and cost-effective services ranging
from fully managed solutions like mainframe, server and BI
technology platforms to point solutions like online backup and
e-mail archiving. Because we process more consumer data than anyone
in the world, companies that place high value on information depend
on our comprehensive IT infrastructure, data management and
marketing services competencies to provide true competitive
advantage. For more information about Acxiom�s IT services, visit
www.acxiom.com/itservices. About Acxiom The global leader in
interactive marketing services, Acxiom helps clients connect with
their customers through deep consumer insight that enables
effective and profitable marketing initiatives and business
decisions. Our consultative approach spans multiple industries and
incorporates decades of experience in consumer data and analytics,
information technology, data integration, and consulting solutions
for effective marketing across digital, Internet, email, mobile and
direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from
locations in the United States, Europe, and the Asia-Pacific. For
more information about Acxiom, visit www.acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
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