Acxiom(R) Corporation Offers Marketers a High-speed, Household-level Mapping and Segment Analysis Tool
September 30 2008 - 9:35AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) today announced the release of
enhancements to its PersonicX� VisionScape� segment analysis and
visualization tool suite. Acxiom customers can now increase market
analysis productivity by 30 percent with PersonicX VisionScape,
plus gain a better understanding of their target audience as a
result of greater accuracy and speed in the analysis of consumer
attitudes, demographics and behaviors by geographic location.
PersonicX VisionScape is Acxiom�s latest innovation in the
PersonicX family of household-level segmentation tools. The
centerpiece of PersonicX is PersonicX Classic�, a household-level
segmentation system that places U.S. households into one of 70
distinctive segments and 21 life-stage groups based on specific
consumer behavior and demographic characteristics. Through
PersonicX�s industry-leading consumer-coded system, VisionScape
accesses a comprehensive library of consumer behaviors and
attitudes using syndicated resources such as Mediamark Research and
Intelligence, LLC, Scarborough Research and DK Shifflet and
Associates to derive in-depth consumer insights. Other available
information in VisionScape includes InfoBase-X� demographic data,
consumer purchasing behavior, business summary data, and more.
Additionally, the new enhancements include analysis modules that
enable businesses with a brick-and-mortar presence to evaluate new
sites and the performance of existing stores as compared to their
calculated potential. �PersonicX VisionScape gives businesses
hands-on access to tools that generate immediate, precise and
actionable results,� said Ray Kraus, product manager for Acxiom.
�In today�s customer-centric marketplace, it�s a given that
understanding your target audience will make the difference in
whether or not you make the sale. By identifying and marketing to
consumers who are twice as likely to have known target segments,
double digit increases in response and conversion rates can also be
realized.� With VisionScape Market Analyzer, marketers can identify
trade areas with large concentrations of targeted consumers;
pinpoint and map the location of existing customers; quantify the
base demographics and consumer spend of trade areas; and analyze
how they stack up against the competition. �With these VisionScape
enhancements, marketers can now make intelligent decisions that can
improve their return on investment by understanding their market in
a geospacial framework,� added Kraus. Marketers can also use
PersonicX VisionScape to answer questions such as, �Which consumers
are most likely to be attracted to my new product offering?� and
�Where is the best location for my new store?� VisionScape allows
for easy creation of customized target groups based on
PersonicX-coded customer/consumer behavioral survey data. These
easy-to-use reporting and mapping capabilities enable businesses to
share critical marketing data with all stakeholders across an
enterprise, providing businesses a consistent framework from which
to view the consumer landscape. About Acxiom The global leader in
interactive marketing services, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock,
Ark., and serves clients around the world from locations in the
United States, Europe and Asia-Pacific. For more information about
Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation. About Acxiom Data Products Acxiom�s data
products deliver industry-leading customer and prospect information
to enable companies make better, faster and more insightful
marketing decisions by helping them understand their customers with
the most accurate, comprehensive and multi-sourced consumer data in
the industry. PersonicX is Acxiom�s household-level segmentation
suite that places U.S. households in one of 70 distinct segments
and 21 life-stage groups based upon specific consumer behavior and
demographic characteristics.
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