Acxiom® Wins Two National Database Excellence Awards
December 09 2008 - 1:31PM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM), a global leader in interactive
marketing services, was recognized today for business-to-business
and multichannel marketing excellence at the National Center for
Database Marketing conference in Orlando. An award for multichannel
marketing was presented jointly to Acxiom and Alltel Wireless,
owner and operator of America�s largest wireless network; and an
award for business-to-business marketing jointly recognized Acxiom
and Sybase, the largest enterprise software and services company
exclusively focused on managing and mobilizing information. The
recipients, selected by the Direct Marketing Association (DMA) and
DIRECT magazine, were recognized during a luncheon at the NCDM 2008
Conference & Exhibition. The Acxiom/Alltel award recognized the
companies for an innovative customer intelligence solution that
supported Alltel�s �My Circle� direct marketing campaigns. A daily
customer lifecycle management engine automated customer
communications and delivered relevant direct marketing messages at
precise times in the customer lifecycle. The solution combined
Acxiom�s data products and customer intelligence with Alltel
Wireless�s customer data and prospect list for targeted
segmentation based on actual customer behavior and real household
composites. �The market responded enthusiastically to Alltel�s �My
Circle� direct marketing campaigns, and overall direct customer
communications have increased 285 percent,� said Tara Llewellyn,
director of direct marketing for Alltel Wireless. �It�s an honor to
be recognized for our hard work. We�re very excited to receive this
recognition from NCDM.� Using Acxiom�s solutions, Alltel Wireless�s
direct marketing team now efficiently manages more than 300 direct
marketing initiatives yearly, many of which feature automated
customer lifecycle management (CLM) campaigns for direct mail,
email, outbound voice and text messaging. Being able to target
customers with more relevant communications has helped Alltel
achieve several business objectives: increased adoption of new
customers, enhanced customer relationships, improved customer
retention and individual customer revenue growth. �Alltel
Wireless�s deployment of Acxiom�s customer lifecycle management
solutions is an excellent case study that demonstrates the value of
a robust, centralized, data-focused direct marketing campaign,�
said Greg Hogue, Acxiom�s communications industry executive. �It�s
a privilege to share in this award with Alltel Wireless.� The
business-to-business marketing award went to Acxiom�s Alvion
business unit and Sybase for enhancements to Alvion Technologies�
Web-enabled platform that enables compilers, resellers and managers
of consumer marketing lists to quickly upload and deliver
customized lists to end-users in support of targeted marketing
efforts. Alvion was acquired by Acxiom in September 2008. �Alvion
needed a system that would execute ad hoc queries in real time and
support extensive analytics on massive lists � all without
incurring extensive overhead expenses and increased reporting
times,� said Dan Lahl, director of Sybase Intelligent Enterprise
Solutions. �Basing its platform on Sybase IQ, Alvion developed its
system to provide the fastest response time across the largest data
volumes to thousands of online users. The system now delivers added
dimensions for complex analytics, while delivering lightning-fast
response times.� By delivering tailored list campaigns and query
results, Alvion�s customers can develop highly targeted, profitable
campaigns without incurring the expense and expertise of an
internal IT shop. End-users can access the data online, design the
reports and datasets they need, and have these results delivered to
their desktop almost instantaneously. �A query that previously took
52 minutes now takes three seconds,� said Gary Schmidt, Alvion�s
technical unit leader. �Our load times were reduced by 50 percent
with Sybase IQ.� The companies selected for the NCDM Database
Excellence Awards, which are judged by worldwide experts in
database marketing, must achieve dramatic, measurable results by
applying statistical techniques, leveraging systems capabilities or
reorganizing to become more customer focused. The NCDM conference
is dedicated exclusively to the database marketing industry and
brings marketing and technology decision makers together to find
practical approaches to today�s marketing challenges using customer
data and technology. About Acxiom A global leader in interactive
marketing services, Acxiom connects clients with their customers
through deep consumer insight, powering effective and profitable
marketing initiatives and business decisions. Our consultative
approach spans multiple industries and incorporates decades of
experience in consumer data and analytics, information technology,
data integration and consulting solutions for effective marketing
across digital, Internet, email, mobile and direct mail channels.
Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and
serves clients around the world from locations in the United
States, Europe and Asia-Pacific. For more information about Acxiom,
visit www.acxiom.com. Acxiom is a registered trademarks of Acxiom
Corporation. About Alltel Wireless Alltel is owner and operator of
the nation�s largest wireless network and has more than 14 million
customers. For more information about Alltel, please visit
www.alltel.com. About Sybase Sybase is the largest enterprise
software and services company exclusively focused on managing and
mobilizing information. With our global solutions, enterprises can
extend their information securely and make it useful for people
anywhere using any device. The world�s most critical data in
commerce, communications, finance, and government runs on Sybase.
For more information, visit http://www.sybase.com.
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