Acxiom Ahead of the Curve with USPS Compliance
July 20 2009 - 11:00AM
Business Wire
For companies that run direct-mail marketing campaigns through
Acxiom� Corporation (Nasdaq: ACXM), new U.S. address
standardization rules that take effect July 31 will be a non-event.
That�s because Acxiom is ahead of the game in ensuring its clients
continue to receive significant postal discounts for mail
campaigns.
All address hygiene service providers must comply with new
Postal Service rules by July 31 for clients to continue to qualify
for mailing discounts. Acxiom received certification in April for
its address hygiene platform, part of Acxiom PanOptic-XTM Data
Quality that integrates accurate customer information enterprise
wide. Acxiom implemented the last updates to its services July 12 �
nearly three weeks before the compliance deadline � to ensure a
seamless transition for clients.
�Qualifying for mailing discounts is one way to help maximize
the marketing investment of the thousands of clients across the
nation that rely on Acxiom for address hygiene services,� said Jim
Plas, vice president of Acxiom�s CDI Product Group.��Over the last
fiscal year, we processed more than 1 trillion records through our
address hygiene platform, saving our clients hundreds of thousands
of dollars over the course of the year.�
The new standardization rules are part of cycle M of the U.S.
Postal Service Coding Accuracy Support System (CASSTM). To become
CASS certified, participants must pass a stringent evaluation of
their address matching software. Acxiom�s experience and best
practices gained through decades of serving some of the biggest
brands in the world are incorporated into PanOptic-X Data Quality.
Clients have the option of using these services on demand via a
software-as-a-service platform or of having the platform installed
on-premise, behind their own firewall. Either way, the data quality
solution leads to bottom-line savings.
�For an investment equal to pennies per 1,000 mail pieces,
organizations that conduct bulk mailings can literally save a dime
per individual mail piece,� said Rick McConville, Acxiom postal
expert and data quality product manager. �By using CASS cycle M
certified software, companies qualify for first-class service at a
significant discount.�
To put it in perspective, if a company sends out a mailing of 1
million pieces, they could potentially save an estimated $100,500
over non-discounted postal rates.
�Being compliant with the new postal regulations saves money �
something that is especially important in today�s economic
climate,� said Plas. �Acxiom understands clients need to use their
marketing budget in the wisest way possible, which is why we wanted
to make sure our products and services were certified as compliant
in plenty of time to help them continue to qualify for mailing
discounts.�
Acxiom has been licensed to provide address hygiene related
services to the U.S. mailing industry since the inception of the
CASS program in the late 1980s. For more information, visit
http://www.usps.com/ncsc/addressservices/certprograms/cass.htm.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and Acxiom PanOptic-XTM are trademarks of Acxiom
Corporation.
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