Acxiom Engage Symposium Highlights Transformative Marketing
September 30 2011 - 12:12PM
Business Wire
Customer-centric marketing approaches that deliver
high value consumer engagement were the key focus of
discussion at Engage 2011, an executive symposium hosted by Acxiom
Corporation (Nasdaq:ACXM), the global leader in marketing services
and technology. The symposium—attended by Acxiom’s Fortune 500
clients, marketing leaders and industry analysts—provided a forum
to explore progressive thinking in the industry, exchange insight,
and discuss the organizational capabilities required for high
performance marketing in a digitally connected world. The event,
which featured a keynote address from New York Times Bestselling
Author Malcolm Gladwell, focused on refining insight from data, and
numerous client presentations highlighting their results.
“Engage 2011 discussed fundamental changes in marketing and
winning capabilities that brands are using to drive successful
interaction at every consumer touch point,” said Tim Suther, chief
marketing officer for Acxiom, who provided several insights as part
of his keynote presentation “Winning in the Age of the Empowered
Consumer.” “Engage was a forum for marketing leaders to inspire and
challenge one another; the energy from their provocative dialog was
palpable.”
Attendees acknowledged the value of leveraging data to better
interact with customers. At the event, 96 percent of those
surveyed wanted to do better in using information more effectively,
while 35 percent mentioned that maximizing all customer touch
points were among their biggest concerns.
In addition, the symposium provided marketers with a roadmap to
transform data into insight to drive business value. Key messages
from presenters included:
- Customer-centricity is a journey rather
than a destination.
- In a world of overwhelming volume,
velocity, and variety of data, scalable technology and process are
needed to refine data, make simplicity out of chaos, and deliver
valuable consumer insights.
- Communication programs that focus at
the customer level outperform those focused at a product or channel
level.
- Closed-loop performance analysis across
all channels enables marketers to listen, recognize and recalibrate
based on evolving customer needs.
- A multi-year strategic plan, that is
periodically refreshed, provides overarching guidance to changing
market dynamics, marketplace innovation and required business
results.
“This conference was enlightening to say the least,” said
Charlie Swift, vice president, Database Strategy and Marketing,
Hearst Magazines. “These shared best practices will help marketers
better engage with customers and prospects.”
Sessions included topics such as, “Becoming a High-Performance
Marketing Company,” “Redefining the Marketing Funnel,” “Creating
Customer Dialogue through Email Marketing” and more.
For more information, please visit www.acxiom.com.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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