AdStar Expands Product Suite With Innovectra Marketing Agreement
June 17 2004 - 12:24PM
PR Newswire (US)
AdStar Expands Product Suite With Innovectra Marketing Agreement
AdStar to Offer ASP Version of Leading Yellow Pages Software to
Newspapers MARINA DEL REY, Calif., June 17 /PRNewswire-FirstCall/
-- AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW), a leading applications
service provider of e-commerce transaction technology for the
advertising and publishing industries, today announced that it has
signed a marketing agreement with Innovectra Corporation, a leading
software developer and service provider for the Yellow Pages and
catalog industries. Under the terms of the agreement, AdStar will
incorporate and market Innovectra's products as part of its product
suite and has been granted exclusive rights to sell ASP versions of
Innovectra's technology within the newspaper industry. "Innovectra
has built a strong reputation in the Yellow Pages directories
market by making it easy to publish print ads and information
online while preserving brand equity and print layout, thus
enhancing content and sales opportunities," stated Leslie Bernhard,
president and chief executive officer of AdStar, Inc. "Among
Innovectra's products and services that satisfy direct needs within
the publishing industry are ActivNews(TM), ActivAds(TM), eBill(TM)
and eTearsheets(TM). We believe that many of our newspaper partners
can benefit from the capabilities and added value of Innovectra's
product offerings. By delivering these products in an ASP format,
we can continue to provide our customers with cost-effective
solutions and deliver a level of service unmatched by our
competitors." Innovectra's products include: * ActivNews -- allows
newspaper publishers to migrate their brand to the Web in a manner
that is consistent with the look and layout of their print
publications; * eBill -- combines and delivers an advertiser's tear
sheet and invoice online; * eTearsheets -- places publishers'
entire tear sheet and invoicing operations online; * ActivAds --
allows publishers to offer enhanced Internet features such as
streaming video, voice over IP calling, electronic catalogs,
mapping, etc.; and * ActivDirectory(TM) -- produces Yellow Pages on
the Web, or in CD-ROM format, duplicating the look and layout of
the print edition with full search, indexing and hypertext
functionality. "AdStar has literally cornered the market on
remotely managed and hosted transaction technologies for the
newspaper industry," commented Christopher Scotton, president and
chief executive officer of Innovectra Corporation. "While we
continue to focus our efforts on the directories market, AdStar
will market and sell our products to newspaper publishers. We are
expanding AdStar's offerings by bundling Innovectra's existing
products with AdStar's current suite and working together to
develop a variety of new products in the application service
provider format. These enhanced products and services will allow
publishers to integrate print and online operations without
significant investments in new hardware, software and IT
management. We view this as the beginning of a long-term
partnership that will deliver innovative solutions to the newspaper
industry." AdStar has established relationships with more than 100
newspapers across the country. The company's suite of e-commerce
services includes EdgCapture, an automated payment processing
solution, and remote and online ad-transaction services that allow
publishers to integrate print and online classified advertising
initiatives. AdStar's XML Gateway allows newspapers to "reverse
publish" existing print ad content and offer a variety of online
and print classified advertising packages and "up-sell"
opportunities. About Innovectra Corporation Innovectra Corporation
is a leading software developer in the Yellow Pages and newspaper
markets. Its products include ActivDirectory, ActivNews, ActivAds,
eBill and eTearsheets. The company's software can publish Yellow
Pages directories, newspapers and magazines on-line in the exact
look and layout of the print product, but with fully searchable
text and hotlink capabilities. Innovectra's ActivAds software
brings a new level of interactivity to on-line advertising, and its
eBill software automates ad billing and tear page functions. The
company is headquartered in McLean, Virginia. For additional
information on Innovectra, visit http://www.innovectra.com/. About
AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading
provider of e-commerce transaction software and services for the
advertising and publishing industries. AdStar's proprietary suite
of e-commerce services includes remote ad entry software and
web-based ad transaction services, as well as payment processing
and content processing solutions that are provided through its
Edgil Associates subsidiary, the industry's largest supplier of
automated payment processing services. AdStar's ad transaction
infrastructure powers classified ad sales for more than 40 of the
largest newspapers in the United States, the Newspaper Association
of America's bonafideclassifieds.com, CareerBuilder, and a growing
number of other online and print media companies. EdgCapture,
Edgil's automated payment process solution, is currently employed
by call centers at more than 100 of the nation's leading newspaper
and magazines. AdStar is headquartered in Marina del Rey, Calif.,
and its Edgil office is located in North Chelmsford, Mass. For
additional information on AdStar, Inc., visit
http://www.adstar.com/. Forward Looking Statements This release
contains forward-looking statements concerning the business and
products of the company. Actual results may differ from those
projected or implied by such forward-looking statements depending
on a number of risks and uncertainties including, but not limited
to, the following: historical business has already matured, new
online business is unproven and may not generate expected revenues,
and Internet security risks. Other risks inherent in the business
of the company are described in Securities and Exchange Commission
filings, including the company's annual report on Form 10-KSB. The
company undertakes no obligation to revise or update any
forward-looking statements to reflect events or circumstances after
the date of this release. AdStar Company Contact: Jeff Baudo,
310-577-8255, AdStar Media Contact: Kevin Wilson, 513-885-5520,
AdStar Broker Contact: RJ Falkner & Company, Inc.,
800-377-9893, DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of
AdStar, Inc., +1-310-577-8255, ; or Media, Kevin Wilson,
+1-513-885-5520, ; or RJ Falkner & Company, Inc.,
+1-800-377-9893, , both for AdStar, Inc. Web site:
http://www.innovectra.com/ Web site: http://www.adstar.com/
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