NEW
YORK, Aug. 31, 2023 /PRNewswire/ -- AdTheorent
Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer
and industry leader using privacy-forward solutions to deliver
measurable value for programmatic advertisers, today announced that
it has been named "Best Buy-Side Programmatic Platform" in
the 2023 Digiday Technology Awards. The Digiday Technology
Awards honor companies that are modernizing media and
marketing.
AdTheorent is a digital media platform with transformational
privacy-forward methods to execute high-performing programmatic
digital advertising campaigns for brand and agency customers.
Rather than focusing on targeting user IDs, AdTheorent uses
advanced data science and machine learning to score ad impressions
based on the statistical likelihood that serving ads on such
impressions will yield desired campaign business goals.
AdTheorent builds custom machine learning models for each campaign
goal and deploys them to the platform for automated execution and
optimization. In addition, AdTheorent's groundbreaking
algorithm-based and ID-independent audience targeting solution has
re-conceptualized what a targetable digital audience can be,
leveraging advanced algorithms – not user IDs – to focus campaign
delivery within each advertiser's desired target audience while
driving performance. AdTheorent's privacy-forward approach to
digital advertising and its ability to drive superior performance
for advertisers sets the company apart from others in the
industry.
"AdTheorent's media-buying platform is premised on advanced data
science and machine learning solutions, and the result for
advertisers is better performance – measured by return on ad spend
– as compared to other programmatic platforms," said Jim Lawson, CEO of AdTheorent. "We are
honored to win the Digiday Technology Award for 'Best Buy-Side
Programmatic Platform' and thank the judges for this
recognition."
The 2023 Digiday Technology Awards recognize companies that are
exploring new technologies and adapting to meet the needs of the
digital media industry. Digiday's panel of industry-leading judges
evaluated hundreds of entries to identify the companies or
campaigns that clearly demonstrate success based on the following
criteria: Innovation, Creativity, Consumer Value, Results and
Overall. Digiday's awards programs are some of the most influential
in the industry.
For more information about AdTheorent's approach, click
here.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses
advanced machine learning technology and privacy-forward solutions
to deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered media buying platform powers
its predictive targeting, predictive audiences, geo-intelligence,
audience extension solutions and in-house creative capability,
Studio AT. Leveraging only non-sensitive data and focused on the
predictive value of machine learning models, AdTheorent's product
suite and flexible transaction models allow advertisers to identify
the most qualified potential consumers coupled with the optimal
creative experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named an
AdExchanger 2022 Top 50 Programmatic Power Player and was honored
with an AI Breakthrough Award and "Most Innovative Product" (B.I.G.
Innovation Awards) for five consecutive years. Additionally,
AdTheorent is the only seven-time recipient of Frost &
Sullivan's "Digital Advertising Leadership Award." AdTheorent is
headquartered in New York, with
fourteen offices across the United
States and Canada. For more information, visit
adtheorent.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/adtheorent-named-best-buy-side-programmatic-platform-in-2023-digiday-technology-awards-301915051.html
SOURCE AdTheorent