Hero One, powered by AdTheorent, enables
advertisers to leverage the power of AI and Machine Learning to
reach and engage diverse audiences at scale
NEW
YORK, Nov. 15, 2023 /PRNewswire/ -- AdTheorent
Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer
and industry leader using privacy-forward solutions to deliver
measurable value for programmatic advertisers, and Hero Media, a
next-generation Black-owned media and ad tech company, today
announced that they have partnered to create the first ML-Powered
Black-owned DSP in programmatic advertising, Hero One. Hero
One, powered by AdTheorent, combines AdTheorent's
award-winning machine learning-powered media-buying and audience
creation platform and technology with Hero Media's Black-owned
media network, exclusive properties and unique data and insights to
reach diverse audiences at scale.
Hero One is an audience-focused programmatic platform that
leverages machine learning, advanced algorithmic audience creation,
and the industry's first Cultural ID Graph to deliver contextually
relevant advertising that drives business outcomes for brands and
agencies. Utilizing AdTheorent's technology and groundbreaking
audience solutions, Hero One allows advertisers to put their brand
message in front of the right consumer at the right time across the
digital ecosystem. Hero One efficiently and effectively drives
brand-specified key performance indicators (KPIs) at scale.
"AdTheorent is thrilled to partner with Hero Media to power the
first ML-Powered Black-owned DSP that will enable advertisers to
target and reach diverse audiences at scale like never before,"
said Jim Lawson, CEO of AdTheorent.
"Combining Hero Media's Black-owned media network and data with
AdTheorent's award-winning machine learning media buying platform
and algorithmic audience creation solutions will elevate
multicultural programmatic advertising beyond assumptions-based
retargeting."
Key elements of Here One's capabilities include:
- Cultural ID Graph
- Leverages unique signals and contextually relevant keywords to
build custom audiences to achieve client KPIs.
- Multicultural Network & Unique Inventory
- Designed to reach diverse audiences at scale, leverages unique
data and inventory to enable advertisers to reach multicultural
audiences and exceed their campaign KPIs.
- Predictive Targeting
- Identifies and reaches consumers most likely to convert on
campaign goals utilizing custom machine learning models fueled by
historic and real-time data.
- Geo-Intelligence
- Combines the power of predictive targeting with location-based
data to reach consumers who are currently at or have recently been
to a specific geographical location or point of interest and who
have the highest probability of taking a desired campaign
action.
- Cross-Environment Mapping
- Utilizes contextual and other privacy-friendly signals to offer
cross-device, relationship, and visitation targeting by identifying
correlations between devices and locations.
"Black and diverse owned media companies still only get a
fraction of the $300+ Billion spent every year on advertising in
the U.S., and as more brands move to audience and data-driven
targeting approaches, the greater the adverse impact on diverse
owned media. There is little to no diverse ownership in AdTech and
with more investment going to programmatic advertising, it's
imperative that we have greater equity in the platforms that will
dictate where and how money is allocated to Black and diverse owned
media brands -- and that's why we are launching Hero One," said
Joe Anthony, Founder and Chairman of
Hero Media.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses
advanced machine learning technology and privacy-forward solutions
to deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered media buying platform powers
its predictive targeting, predictive audiences, geo-intelligence,
audience extension solutions and in-house creative capability,
Studio AT. Leveraging only non-sensitive data and focused on the
predictive value of machine learning models, AdTheorent's product
suite and flexible transaction models allow advertisers to identify
the most qualified potential consumers coupled with the optimal
creative experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named
"Best Buy-Side Programmatic Platform" in the 2023 Digiday
Technology Awards and was honored with an AI Breakthrough Award and
"Most Innovative Product" (B.I.G. Innovation Awards) for five
consecutive years. Additionally, AdTheorent is the only
seven-time recipient of Frost & Sullivan's "Digital Advertising
Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across
the United States and
Canada. For more information, visit adtheorent.com.
About Hero Media
Hero Media is a next-generation
Black-owned media and ad tech company where culture
meets performance. The growing network of first-party owned
and affiliated titles is powered by the executive team's 60+
years of experience across media, tech, innovation, publishing,
consumer marketing, and venture capital. Hero Media offers a
one-stop solution for brands and agencies to scale their diverse
targeted media investment, and is home to a programmatic marketing
platform that leverages our proprietary data models to help brands
more effectively target diverse audiences across the digital
ecosystem.
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SOURCE AdTheorent