Amplitude Strengthens International Investment with New Regional Leaders
January 04 2024 - 8:00AM
Business Wire
Former VMware executive Matt Bennett and former
UiPath leader Tansu Yegen to drive growth in APJ and EMEA Central
markets
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced the hiring of two key executives in
Europe and Asia who will lead Amplitude’s growth in their
respective regions. Matt Bennett joins the company as vice
president for Asia Pacific Japan (APJ), and Tansu Yegen joins as
vice president for Central Europe, East Europe, the Commonwealth of
Independent States, Middle East and Africa.
“There is an increasingly diverse set of companies across EMEA
and APJ, from digital natives to more traditional enterprises, that
are all looking to drive growth of their products and services
through digital platforms and engagement. We have a unique
opportunity at Amplitude to help fuel that growth with data,
insights and actions that can improve digital experiences,” said
Nate Crook, Amplitude’s Chief Revenue Officer. “Matt and Tansu have
the right passion for this opportunity and experience in their
respective local markets to accelerate our next phase of growth as
we continue to evolve our go-to-market model and operations with
the Amplitude Platform.”
Bennett has spent nearly 20 years driving international demand
in the APJ region with high-growth companies like VMWare Carbon
Black, MobileIron, and Zscaler. From startups to market-leading
businesses, he has built and scaled sales teams focused on
efficient growth and high performance.
“The opportunity in the APJ market is massive because everyone
wants to better understand their customers’ needs,” Bennett said.
“Amplitude exists to help companies build better products through
data, and ultimately, drive growth. I see the strong sense of
community Amplitude has already built with its customers, and I’m
passionate about keeping that in our DNA.”
Yegen has more than 30 years of experience working for some of
the world’s biggest and fastest-growing technology companies.
Before joining Amplitude, he led emerging markets at UiPath,
managing operations in more than 100 countries. He also held
general manager roles at Samsung Mobile and IBM Global Business
Services and was the CEO of Ukraine-based mobile operator Lifecell.
He has previously held leadership roles at Apple, Microsoft, and
HP.
“With an incredibly diverse group of emerging markets in Europe,
we have an opportunity to create lasting partnerships with
companies looking to transform their digital business,” Yegen said.
“Amplitude has a fantastic reputation for helping businesses
leverage data and insights to improve their digital experiences,
deepen customer relationships, and drive growth. I’m excited to be
part of this dynamic team.”
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 2,500
customers, including Atlassian, NBCUniversal, Under Armour,
Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2024 Winter Report. Learn how to optimize your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240104229665/en/
Communications Darah Easton press@amplitude.com
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