ASKJ Ask Jeeves (MM)

'Lost Clicks' Web Site to Track Click Fraud; Lawyers Create www.LostClicks.com to Monitor Problem DALLAS, May 19 /PRNewswire/ -- Online advertisers who are concerned about click fraud have a new online clearinghouse, http://www.lostclicks.com/ , where they can learn more about a pending class action lawsuit against the major search engines and Internet corporations, and about recent developments in what is now being recognized as a major problem for advertisers. "What we'd like is for http://www.lostclicks.com/ to become an electronic meeting place for advertisers and individuals who are concerned about pay-per- click (PPC) fraud," says attorney Joel Fineberg of Dallas, who represents online advertisers in the class action lawsuit. "It's very important that all of us share information because we're dealing with a new technology and a new challenge. The more people who visit the site, the more knowledge we can all gain." Mr. Fineberg, along with associate Dean Gresham and Dallas attorney Stephen Malouf, have filed a class action lawsuit against the following defendants: Google (NASDAQ:GOOG), Yahoo! (NASDAQ:YHOO), Lycos, AskJeeves (NASDAQ:ASKJ), Findwhat.com (NASDAQ:FWHT), GO.com, LookSmart (NASDAQ:LOOK), AOL, Netscape and Time Warner (NYSE:TWX). The defendant companies are accused of overcharging for PPC advertising, in which advertisers pay a fee every time an Internet user clicks on their ads. The lawsuit alleges many of those clicks are fraudulent, caused by competitor businesses attempting to increase an advertiser's bill, or some other misuse. The suit also says the Internet companies selling the ads do a poor job of policing the fraud. "We're hoping that http://www.lostclicks.com/ can serve as something of an educational tool," Mr. Fineberg says, "one that can help online advertisers better understand what's happening. And ultimately, we think it can play a role in resolving the problem." Currently, http://www.lostclicks.com/ includes a growing click fraud library, linking Web surfers to articles written on the subject, as well as information on Mr. Fineberg and other lawyers involved in the class action lawsuit. In the future, the site will include an online forum where PPC advertisers can share information about their experiences with click fraud. For more information on http://www.lostclicks.com/ or to speak with Joel Fineberg, contact Mike Androvett at 800-559-4534 or DATASOURCE: www.LostClicks.com CONTACT: Mike Androvett, +1-800-559-4534, or , for http://www.lostclicks.com/ Web site: http://www.lostclicks.com/

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