Brookstone Introduces New Tool to Improve Gas Mileage and Road Safety with Smart Pressure(TM) Tire Gauge -- Endorsed by AAA in N
June 04 2004 - 10:51AM
PR Newswire (US)
Brookstone Introduces New Tool to Improve Gas Mileage and Road
Safety with Smart Pressure(TM) Tire Gauge -- Endorsed by AAA in
NY-Area Patent-Pending Color-Coded Display Makes Checking and
Maintaining Proper Tire Pressure Quick, Easy and Accurate NASHUA,
N.H., May 27 /PRNewswire-FirstCall/ -- Drivers who want to improve
fuel efficiency and road safety can take matters in their own
hands, literally, with the new Smart Pressure(TM) Tire Gauge from
product-development retailer Brookstone, Inc. (NASDAQ:BKST).
Designed and engineered by Brookstone and endorsed by the
Automobile Club of New York and AAA New Jersey, the Smart Pressure
Tire Gauge retails for $35 and is available at all Brookstone
stores around the country and online at http://www.brookstone.com/.
The Smart Pressure Tire Gauge features a color- coded, digital
display that allows motorists to check and maintain proper tire
pressure quickly, easily and accurately to maximize fuel efficiency
and improve road safety. "We've tested the Brookstone Smart
Pressure Tire Gauge and believe it's an important tool to help
motorists maintain proper tire pressure, which increases fuel
efficiency and is one of the single most critical actions motorists
can take to avoid potentially fatal tire failures," said Pam
Fischer, Vice President of Public Affairs for AAA New Jersey.
"Because of its color-coded, digital display, the Smart Pressure
Tire Gauge is easy to use and a product motorists should keep in
their glove compartments for use on a regular basis." Along with
improving road safety, proper tire pressure also maximizes fuel
economy, something important to all motorists as gas prices
continue climbing to new record highs. "The Smart Pressure Tire
Gauge embodies the Brookstone philosophy that great design and high
quality don't have to be expensive," said Brookstone Chairman,
President and Chief Executive Officer Michael Anthony. "Given the
critical importance of tire inflation to vehicle safety and fuel
efficiency, we set out to design and develop a product that would
make checking tire pressure quick, easy and most importantly,
accurate for customers." The Smart Pressure Tire Gauge
electronically compares actual PSI with a vehicle's recommended
tire pressure. When inserted into the tire valve, the Smart
Pressure Tire Gauge provides a big-digit, easy-to-read display
comparing the actual tire pressure with the targeted level, and
colored screen prompts showing green for fill (if tire is
under-inflated), red for bleed (if tire is over-inflated) and blue
if the actual PSI matches the target. It also includes a bleeder
valve for manually reducing the PSI if a motorist overfills the
tire. The product can store two settings for different PSI levels
for front and back tires, or for two vehicles. About Brookstone,
Inc. Brookstone, Inc. is a product development and multi-channel
retail company that operates 274 Brookstone Brand stores nationwide
and in Puerto Rico. Typically located in high-traffic regional
shopping malls and airports, the stores feature unique and
innovative consumer products. The Company also operates three
stores under the Gardeners Eden Brand, and a direct marketing
business that consists of three catalogs titles -- Brookstone,
Hard-to-Find Tools and Gardeners Eden -- as well as e-commerce web
sites at http://www.brookstone.com/ and
http://www.gardenerseden.com/. Statements in this release which are
not historical facts, including statements about the Company's
confidence or expectations, earnings, anticipated operations of its
e-commerce sites and those of third-party service providers, and
other statements about the Company's operational outlook, are
forward-looking statements subject to risks and uncertainties that
could cause actual results to differ materially from those set
forth in such forward-looking statements. Such risks and
uncertainties include, without limitation, risks of changing market
conditions in the overall economy and the retail industry, consumer
demand, the effectiveness of e-commerce technology and marketing
efforts, availability of products, availability of adequate
transportation of such products, and other factors detailed from
time to time in the Company's annual and other reports filed with
the Securities and Exchange Commission. Words such as "estimate",
"project", "plan", "believe", "feel", "anticipate", "assume",
"may", "will", "should" and similar words and phrases may identify
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date thereof. The Company undertakes no obligations
to publicly release any revisions to these forward-looking
statements or reflect events or circumstances after the date
hereof. Contact: Robert Padgett (603) 577-8097 DATASOURCE:
Brookstone, Inc. CONTACT: Robert Padgett of Brookstone,
+1-603-577-8097, Web site: http://www.brookstone.com/
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