Max Warehouse Selects Bridgeline’s AI-Powered SmartSearch
January 10 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a leading marketing
technology software company, announced today that Max Warehouse, a
home improvement retailer, has selected Bridgeline's AI-powered
search technology, HawkSearch, to implement into the retailer’s
online shopping website.
HawkSearch will improve Max Warehouse's online revenue by
providing customers with a more personalized shopping experience
that allows for image, concept, and keyword search so customers can
easily find the products they want to buy. Max Warehouse customers
will be able to take a photo of products with their cell phone and
the site will return similar products to purchase. The customers
will also be able to find products by simply describing them if
they do not know the name of a product. For example, one can type,
“best lights for closets” to find motion-detection lights or lights
that automatically turn off when the door is closed.
Smart Search, a groundbreaking AI product from HawkSearch, is
powered by the latest breakthrough in AI, Large Language Models
(LLMs), to deliver an exceptional search experience. LLMs empower
Smart Search to understand the deeper meaning behind queries so
that images and typed questions can be recognized as the same query
of any underlying matching concepts. The underlying
concept is then used to produce search results. In fact, Smart
Search’s LLMs are language independent. If you enter the same query
in English, Spanish, or Vietnamese, the underlying concept will be
the same and the same results will be returned for the website.
Ari Kahn, CEO of Bridgeline Digital, commented on the
partnership, stating, "Our collaboration with Max Warehouse
reflects our commitment to delivering high-quality online
experiences. HawkSearch's personalized and expanded search
capabilities are essential in providing the sophisticated and
seamless shopping journey that online consumers expect from
retailers in this new era of eCommerce."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ErwinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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