Leading Office Furniture Manufacturer Implements Bridgeline’s HawkSearch
April 25 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
technology software, announced today that a leading office-supply
manufacturer has implemented HawkSearch on its eCommerce site.
The manufacturer will use HawkSearch AI to increase online
revenue for over 500,000 product searches per month. HawkSearch AI
will increase conversions through features such as autocomplete. A
shopper can begin to type “student” and autocomplete will use past
search behavior to predict that the intended query is “student
desks” and displays popular matches before the shopper even
finishes typing. This leads to faster conversion for each search
query.
HawkSearch Recommendations powers a personalized shopping
experience to increase the average order size. For instance, when a
shopper searches for “mail sorters” for their mail room and selects
the “Mail Sorter Cabinet,” HawkSearch will display recommendations
for the matching “Mail Sorting Table” for the customer to easily
put this additional item in their cart, increasing the value of
their order.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with this
manufacturer showcases our ability to grow revenue for
manufacturers by delivering accurate and personalized results for
hundreds of thousands of queries each month. The AI-powered search
capabilities of HawkSearch play a pivotal role in managing complex
product inventories, ensuring a smooth and efficient online
shopping experience for users."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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